‌☕‌Community Q&A Coffee Break, August 30th with Adobe Journey Optimizer experts Chetan Prasad, Nikhil Sharma‌ & Siddharth Jain☕‌

[Sukrity_Wadhwa]

Join us for the next Adobe Journey Optimizer Community Q&A Coffee Break! 

  Wednesday, August 30th from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Siddharth Jain (@siddharthjainPM), Principal Product Manager,  Chetan Prasad (@praschetan), Group Product Manager and Nikhil Sharma (@nikhils71778662), Software Development Manager  In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to the topics discussed in the Experience League Live scheduled for August 23rd, 2023: API-triggered messaging in Adobe Journey Optimizer 

Participating is easy:

• Add your Questions below by Replying to this thread. 
• Begin your Question with our hosts' Community Usernames: @siddharthjainPM, @praschetan and @nikhils71778662.
• Stand-by to watch the page as the experts weigh in during the hour, so that you can:
  • Clarify your questions
  • Ask follow up Qs and provide additional details
  • See Questions posted by other Community members to up-vote those that you find interesting
  • Discuss further with your Journey Optimizer Community member peers 

Meet the Experts

Nikhil Sharma is an Engineering Manager, leading Messaging Channels (API Triggered Campaigns, SMS, Direct Mail, etc.) on Adobe Journey Optimizer. Previously held software engineering positions in Adobe Journey Orchestration, Adobe Campaign, AEM, Adobe Connect, Flash media Server and video products. He is passionate about building large scale customer centric products.

Chetan Prasad is a Group Product Manager at Adobe.

Siddharth Jain is a Principal Product Manager in our AJO product team leading API Triggered Campaigns along with the message delivery runtime of Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with AEM. Siddharth has worked on multiple Adobe product such as Adobe Social, Adobe Experience Manager, Adobe LiveCycle and Acrobat . Siddharth is passionate about solving scale challenges for marketer and developer personas"

 Something already coming to mind?

Add your API triggered messaging related questions below any time before or during the Coffee Break on Wednesday, August 30th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

[sijain]

Hi All

We are here :). Feel free to answer any question and we will be happy to answer

Siddharth

[BrandenReed]

Any tips on obtaining the Journey Optimizer Certification?

[cprasad]

Hey @BrandenReed - have you taken a look at this: https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ajo/ajo-exper... ?

[sijain]

Tip : Recordings of past Experience league Live sessions is a good source to learn

[SHausmann]

And the Experience League tutorials: https://experienceleague.adobe.com/docs/journey-optimizer-learn/tutorials/overview.html?lang=en

[dnaveenkumar1]

Hello GM,

Does AJO (for campaign and journey use-cases) offer an ability to capture the snapshot of creative that would be delivered to customer (email, SMS, push notification message, web and in-app message etc).
This is typically needed for compliance/audit/archival purposes to know the artifact seen by customer.

Email has bcc feature but what about others.

Thanks!

[sijain]

Today, we store the template used in our Entity dataset at message level but we don't store creative at a per delivery level.

[Sukrity_Wadhwa]

Hi experts,
Thanks for joining the community today to take our queries.

Something that our Journey Optimizer customers would be interested to know is that are there any templates, examples, or starter code to easily try out API-triggered campaigns that you can share?

Thanks!

[snikhil]

Hu @Sukrity_Wadhwa 

Yes, This document has good API Triggered Samples for different channels (email , push and SMS) and for different scenarios : https://developer.adobe.com/journey-optimizer-apis/references/messaging-samples/ 

[Sukrity_Wadhwa]

Thanks @snikhil for sharing!

And, do we support experimentation with API-triggered campaigns?

[snikhil]

Yes we do support Experimentation in API Triggered Campaigns.

so one can create an experiment in the Campaign Authoring and the same will be honored from API .

We don't support any experimentation options ( treatments ) from the API Payload.

https://experienceleague.adobe.com/docs/journey-optimizer/using/campaigns/api-triggered-campaigns.ht... 

[Sukrity_Wadhwa]

Can you also share some of the best practices on using API-triggered campaigns?

[snikhil]

On Best practices : 

- Contextual Support : The contextual attributes passed into the request cannot exceed 50kb and are always consider of type string.

- The context.system syntax is restricted to Adobe internal usage only, and should not be used to pass contextual attributes.

some are mentioned here on product documentation : https://experienceleague.adobe.com/docs/journey-optimizer/using/campaigns/api-triggered-campaigns.ht... 

[siddharthjainPM]

There are multiple like

1. Use sample code to understand better

2. Use transactional capability for transactional (critical communications without marketing offers) only (particularly for Email channel as ISPs expect it

3. Ensure you select Create Profile option depending on your use cases. 

4. You can set content in Campaign with profile variables but if you want you can potentially override the value from external context, you can. Thats a very col trick but this override is only for message and does not change the value of attribute in the platform

[Anuhya-Y]

Could you please share the guardrails or limitations on using API-triggered campaigns

[snikhil]

Hi @Anuhya-Y ,

Guardrails for throughput in API triggered campaigns are captured at : https://helpx.adobe.com/legal/product-descriptions/adobe-journey-optimizer.html 

today we support 500 requests per second for all outbound channels (email , push and sms ) 

[Sukrity_Wadhwa]

Another interesting thing to know would be that whether our customers would need separate permissions (outside of Campaigns) to use API-triggered campaigns?

[siddharthjainPM]

No separate permissions needed. A practitioner who has Campaign access can use API Triggered Campaigns. However, for API Developer, the user needs access to execute and those need to be set

[snikhil]

Hi @Sukrity_Wadhwa ,

- For Authoring API Triggered Campaigns : we need campaign manage permissions .

- To execute the API triggered Campaign : we need to have a developer permissions and should have developer project on Adobe IO console : https://developer.adobe.com/journey-optimizer-apis/references/messaging/#tag/execution 

[Sukrity_Wadhwa]

Thanks @snikhil, @siddharthjainPM, @praschetan & @SHausmann for taking out the time today and answering our queries. It was extremely helpful and insightful for our Community members.