[Release Update] Adobe Journey Optimizer July 2025 Release

[Sukrity_Wadhwa]

July '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• WhatsApp Channel: Journey Optimizer now supports direct WhatsApp messaging, enabling smooth integration into your journeys and campaigns for improved recipient communication and engagement. This native channel delivers out of the box WhatsApp template integration, message preview, personalization, delivery reporting, webhooks, opt-in and opt-out consent management, and more.

  Previously released in Beta, this capability is now available to all environments (General Availability).

• Brands: You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send.

  Previously released in Beta, this capability is now available to all environments (General Availability).

• Use Experience Decisioning in email channel: You can now add Decision policies into email journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member.

  This capability is available in Limited Availability. Contact your Adobe representative to gain access.

• Journey Dry Run: Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.
  

  Previously released in Limited Availability, this capability is now available to all environments (General Availability).

• Supplemental ID for journeys: You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

  Previously released in Limited Availability, the use of supplemental IDs in journeys is now available to all environments. With this General Availability release, the feature now includes support for Read audience journeys.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.

[Balraj_Maskale]

Hi @Sukrity_Wadhwa , thanks for sharing it.

Loved the feature Journey dry run, small note on how it will help in my previous client engagement.

Journey dry run: the feature is very useful in knowing what would be the actual counts across different paths to be sent, without modifying any actions added.
This is very useful, as we spend time in building journey with all actions and then to know the counts we used to remove the actions and run it and add back the actions, which will be efficient now with this feature.

Also have question to ask on On demand audience.

does this audience will have profiles ready to send with out waiting for overnight evaluation? does this only shows eligible profile counts or can be used to send campaigns instantly?

[Anuhya-Y]

@Balraj_Maskale 

Yes, the On-Demand Audience referred to under Campaign Orchestration is available immediately and can be used to trigger deliveries in campaigns without delay.

JFI.. Importing, activating, and sending deliveries to an audience by uploading a CSV file is already supported. You can refer to the following link for more details

https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/tutorials/profiles-audiences-subs...

[Balraj_Maskale]

Thanks @Anuhya-Y  for the answer, the one which you shared link is about creating custom audience, if I am not wrong, we did that, however these audiences we waited 24 hours to send them journey.

[Anuhya-Y]

@Balraj_Maskale 

I had asked a similar question during a recent AJO product release webinar regarding the availability of On-Demand Audiences in Campaign Orchestration.
The response from the Adobe product team was that On-Demand Audiences are available immediately for sending communications, and there’s no need to wait for the daily scheduled evaluation.

[Balraj_Maskale]

Thanks @Anuhya-Y sharing it. Waiting to see this feature in sandbox, then I will test and update.

[Balraj_Maskale]

Does the Journey dry run consider test profiles as well while it tests?

[Balraj_Maskale]

Answer: I got this answer from Adobe product team.

The Journey dry run feature will take into count both normal profiles and test profiles irrespective of the test flag and these Profiles in Dry run mode are counted towards engageable profiles. This feature is more tailored towards those read audience journeys.