Expand my Community achievements bar.

Applications for the 2024 Adobe Target Community Mentorship Program are open! Click to the right to learn more about participating as either an Aspirant, to professionally level up with a new Certification, or as a Mentor, to share your Adobe Target expertise and inspire through your leadership! Submit your application today.

Deleting Profile Attributes

Avatar

Level 2

Does anyone know of a way to delete profile attributes?

I understand the many ways that we can add profile parameters to a user’s profile, but I can’t find documentation on how to delete a profile parameter.

Is there a way that I can remove a parameter?

I tired passing null for the value of a parameter but that just removes the value and the parameter is still present in the profile.

4 Replies

Avatar

Level 10

Hi Mikem,

Could you elaborate more on the scenario why you want to delete the parameter?

Usually, you may want to either use an Audience to exclude the profile from targeting, or rely on profile persistence time. If none of this works for you, you may tune the "persistency time" by creating a more sophisticated audience with profile scripts.

Avatar

Level 2

I suppose the use case is the same for any time you would want to delete anything else in any situation. Not being able to delete something easily means that you can't proactively clean up things that are no longer used.

It also makes it harder to change existing rules. What if you have an audience that looks for an attribute to be present. Then, later, you want to delete that attribute in some situations so that it is no longer present for certain users. You can't do that. You would either have to update the condition to look at the value versus the existence of the attribute, wait for it to expire, or maybe write a script to change "persistency time" as you mentioned.

Avatar

Community Advisor

Been down this road many times. Also, submitted quite a few client care tickets. Not aware of any way of deleting attributes outside of the profile expiring.