[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager

[#1]

Hi Shannon

Very cool.

Can you share some good examples of websites that are using Auto-Target or Automated Personalization with sucess?

Thanks

Nicolas

[#2]

Thanks, Jason.

What's the best method to debug an Audience Library segment? Is there a way to debug it live or through the AEC debugger?

[#3]

Hey Shannon,

 I've recently re-implemented target and went from my old multiple mboxes setup (global,home,pdp, etc) to a single global mbox as recommended by the adobe documentation. What are the advantages of the single global mbox? It feels like it just made page template targeting slightly more complex. Also, how long will Target still support the old multiple mboxes setup?

Thanks for your time today!

[#4]

@julian_sam - A4T is being enhanced for both Auto-Allocate and Auto-Target throughout our June and summer releases.  Additionally, we are bringing A4T lift and confidence in to Analysis Workspace across the same time period!   Automated Personalization will continue to use Adobe Target as the data source for personalization.   

As we have the release dates established, check out our pre-release notes here to stay informed!

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@julian_sam wrote:

@ShannonHamiltonPM

When will A4T be enabled for Auto-Target and AP Campaigns to perform further analysis in Adobe Analytics?

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[#5]

What are some best practises of using AI/ML in the Media Industry (daily Newspaper). Any examples around propensity scoring + Adobe Target?

[#6]

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@Sath wrote:

Hi Shannon,

Thank you for this initiative. Am new to Adobe target, are there a detailed documentation on how to interpret the metrics data that we collect in Adobe Target.

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Hi Sath,

Welcome to the Target community! We have robust reporting depending on which activity type you are using.

Here is the overall topic:   https://docs.adobe.com/content/help/en/target/using/reports/reports.html

Here is a helpful article on conversion and confidence: https://docs.adobe.com/content/help/en/target/using/reports/conversion-rate.html

Here is an article with reporting FAQs: https://docs.adobe.com/content/help/en/target/using/reports/reporting-frequently-asked-questions.htm...

[#7]

Hi @CJara1  - mboxTrace is probably your best bet!  It will show you your profile snapshot before and after the call to Adobe Target, and show you any missing audience qualifications when you are evaluating any activity.  Here is a link to documentation on mboxTrace: https://docs.adobe.com/content/help/en/target/using/activities/troubleshoot-activities/content-troub...

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@CJara1 wrote:

Thanks, Jason.

What's the best method to debug an Audience Library segment? Is there a way to debug it live or through the AEC debugger?

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[#8]

Hi. Are there plans to enhance the information available through the Target API? For example, I'd really like to know which audience is used in which activity but it's not possible to do that through the API.

[#9]

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@julian_sam wrote:

@ShannonHamiltonPM

When will A4T be enabled for Auto-Target and AP Campaigns to perform further analysis in Adobe Analytics?

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Hi Julian,

We are excited that A4T will be available for Auto Target later this year! Auto-allocate will also get A4T support. Automated Personalization activities are not currently on the roadmap to be supported. 

[#10]

@ShannonHamiltonPM

Hi, Shannon, I have  a question regarding the pre-hiding code snippet which is required when deploying Target via Launch.  We had to remove the code snippet as it was causing a 3 second lag in page loads.  Have you ever come across this issue?  If so, how was it resolved?

Thank you very much,

Alex