As one of the largest B2E sites on the internet, Adobe.com has fully embraced its role as "Customer Zero" for Adobe Experience Cloud, adopting every solution for both B2B and B2C use cases globally. As a digital destination that serves a myriad of personas, including hands-on creatives, nontechnical marketers, and deeply technical IT buyers, personalization is crucial to the success of Adobe.com.
Presented by Adobe Product Managers Tamer Mina (@tamerm67420054) and Mark Tuyay (@maccloud123) as they showcase true stories of how personalization works on Adobe.com.
In this webinar you will learn how to:
Keep content relevant and fresh without the need for manual updates
Use fluid experiences to scale recommended content across Adobe.com
Automate content ingestion into Adobe Target Recommendations
Track performance of the recommended content and how it correlates to lead generation