since ‎18-12-2017
‎29-05-2020
ShannonHamiltonPM
Employee
Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
Thank you to everyone for the strong engagement! We'll be back with another coffee break in two weeks with another Target expert, so stay tuned.

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@Nicolas_Swisscom wrote:Target optimizes for 1 single goal metric. Any plans to have the posibillity to optimize towards multiple metrics?It is something we are considering for the future. Our upcoming integration with AEP's Data science Workspace also can allow you to create a custom model that you can activate in Auto Target, which may be an interesting option for you to look at.

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
Hi Nicolas, I'm sad we couldn't hang out at Summit this year! We don't have a direct integration today, but that is a great idea. I would suggest posting it on the "ideas" suggestion of the community. @Nicolas_Swisscom wrote:Are there any plans to integrate Target with Adobe Stock?

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@nicholasr284932 wrote:Hey Shannon, I've recently re-implemented target and went from my old multiple mboxes setup (global,home,pdp, etc) to a single global mbox as recommended by the adobe documentation. What are the advantages of the single global mbox? It feels like it just made page template targeting slightly more complex. Also, how long will Target still support the old multiple mboxes setup? Thanks for your time today!Hi Nicolas,We don't have plans to retire regional mboxes given they are...

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
Hi Jonathan, We don't have a plan for passing in the clicked an element data to Analytics at the moment. I would recommend you post about it in the "ideas" section of the community so others can vote on it. I (and the rest of the PM team) review the community frequently for the top requests. We are expanding A4T support with allowing for lift and confidence in Analysis workspace, which will be helpful. @jonathanl557422 wrote:Hi. For A4T, are there plans to include the Target conversions in analy...

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@jonathanl557422 wrote:Hi. Are there plans to enhance the information available through the Target API? For example, I'd really like to know which audience is used in which activity but it's not possible to do that through the API.Hi Jonathan, We don't have any specific roadmap items for "admin" APIs (those that are about creating activities instead of delivering them to a page) in the next few months. However, I highly recommend you post in the "ideas" section of the community around the featur...

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@julian_sam wrote:@ShannonHamiltonPMWhen will A4T be enabled for Auto-Target and AP Campaigns to perform further analysis in Adobe Analytics?Hi Julian, We are excited that A4T will be available for Auto Target later this year! Auto-allocate will also get A4T support. Automated Personalization activities are not currently on the roadmap to be supported.

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@Sath wrote:Hi Shannon, Thank you for this initiative. Am new to Adobe target, are there a detailed documentation on how to interpret the metrics data that we collect in Adobe Target.Hi Sath, Welcome to the Target community! We have robust reporting depending on which activity type you are using. Here is the overall topic: https://docs.adobe.com/content/help/en/target/using/reports/reports.html Here is a helpful article on conversion and confidence: https://docs.adobe.com/content/help/en/target/...

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Re: A little confused with the below feedback from Adobe - we...
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ShannonHamiltonPM

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ShannonHamiltonPM
- Adobe Target
@aseemp97838257 wrote:A little confused with the below feedback from Adobe - we want to present Geo specific content on our AEM pages but the below says to use Target ADOBE'S RECOMMENDATION: If you have purchased Adobe Target and are able to create activities within Target we DO NOT recommend using AEM to build those activities. Building targeted activities directly within AEM will most definitely lead to performance degradation on the instance because of the JS required to render the targeted c...

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

Employee

ShannonHamiltonPM
- Adobe Target
@CJ there are a few approaches you can use. Expanding the audience size that you have entering your activityUse a conversion metric "higher in the funnel" to increase the amount of power in your data (AKA the number of conversions)Decrease the number of experiences you are trying to test Consider if you are comfortable with a different confidence interval. Would you be OK with 80% instead of 95%? Then you need less data to detect the same difference

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Re: [AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager
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ShannonHamiltonPM

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ShannonHamiltonPM
- Adobe Target
Hi all! Looking forward to answering your burning Target questions. Shannon

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