Adobe Target

Rajneesh_Gautam_ · 7/17/24

Hello everyone and welcome to the inaugural post of the Adobe Target - Tuesday Tech Bytes series. This series is designed to assist both newcomers and seasoned professionals in leveraging this powerful tool to build engaging experiences. With weekly posts featuring tips and tricks, best practices, case studies, and use cases, we aim to make your journey with Adobe Target a successful and enriching one.

Thanks @Jagpreet_Singh_ for this fantastic initiative. @Gokul_Agiwal @Meghan_Powers

Meet the authors:

Gokul Agiwal

Gokul is working with TCS UK and part of TCS Interactive where he is responsible for building future proof digital experience solutions for our clients empowered by the industry leading Adobe Experience Platform and Experience Cloud suite of products and enabled them through ever evolving TCS owned solution accelerators.

Meghan Powers

Meghan is an Adobe Certified Expert – Adobe Analytics Business Practitioner, a 2022 and 2023 Adobe Champion, and a web analytics data, implementation, and optimization specialist (over fifteen years’ experience successfully leading Abode Analytics and Target implementations). She leads the Digital Data Strategy team at CarMax, responsible for implementing all 1st and 3rd party tags across all digital properties, as well as ownership and governance of Adobe Analytics, Adobe Target, Adobe Launch, Adobe Web SDK, FullStory, ObservePoint, and Google Analytics. CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for 20 consecutive years. Prior to joining CarMax in 2015, Meghan was a Senior Web Analytics Manager at SiriusXM and holds a degree in Marketing, IT, and Hispanic Studies from the College of William and Mary. She also servers as a Program Advisor for the Shenandoah University Transformative Leadership program.

Rajneesh Gautam

Rajneesh is an experienced digital marketing professional dedicated to creating intelligent solutions to solve business challenges through the innovative use of data. Leveraging deep digital marketing expertise and knowledge across owned and paid media, Rajneesh helps businesses and brands harness data intelligence by building customer-centric experiences and using analytical thinking as a strategic asset. Passionate about training and coaching highly motivated teams of problem solvers, Rajneesh is an astute and self-motivated learner who converts challenges into opportunities. A firm believer that “leaders are constant learners,” Rajneesh is an ‘always-on student’ of MarTech who enjoys sharing experiences with colleagues and clients to achieve great results together.

Together, we all will be your companions on this journey over the next 7 weeks, exploring following themes:

Adobe Target Tips & Tricks
Adobe Target Best Practices
Adobe Target Standard and Premium Capabilities

We warmly invite you to engage with our posts by liking, commenting, and sharing. If there are specific topics you'd like us to delve into, please don't hesitate to let us know.

Together, let's ignite discussions, share invaluable insights, and collectively ensure the resounding success of this program!

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Kindly switch the sorting option to "Newest to Oldest" for instant access to the most recent content every Tuesday.

Quicklinks to each tech byte: (this section will be updated as we publish our articles)

Publish Date	Article Link
23-Jul-2024	Adobe Target: Tuesday Tech Bytes - The Art of Balance: Cross-device frequency capping using mbox3rdP...
6-Aug-2024	Target Standard & Premium Capabilities - #1 of 7 - A/B Testing [Tuesday Tech Bytes]
13-Aug-2024	Adobe Target: Tuesday Tech Bytes: Building Safe and Secure Engaging Experiences - The Importance of ...

Gokul_Agiwal · 7/23/24

First article of the series from @Rajneesh_Gautam_

Adobe Target: Tuesday Tech Bytes - The Art of Bala... - Adobe Experience League Community - 660896

Meghan_Powers · 8/6/24

I'll post a 7 article series over several weeks discussing each capability/tool within Adobe Target, what is it, how it can be used, and where to access in Adobe Target. This is the first article of the series discussing A/B testing.

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/target-standard-amp-premium-capa...