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Adobe Summit 2023 | Adobe Campaign Session - Keeping Up with Your Customer’s Journey
Recording URL: Keeping Up with Your Customer’s Journey
Session: Keeping Up with Your Customer’s Journey
Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.
In this session, learn:
- How to use data and analytics to drive personalized engagement
- How to manage customer journeys that incorporate batch and real-time tactics
- How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies
Speaker(s)
- Bridgette Darling, Sr. Product Marketing Manager, Adobe
- Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne
Product(s)
Adobe Campaign, Adobe Journey Optimizer
Recording
Keeping Up with Your Customer’s Journey
Q&A
Please use this thread to ask questions related to this session.
Sukrity Wadhwa
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