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The 4th edition of the Campaign Community Lens newsletter is out now!

Adobe Summit 2023 | Adobe Campaign Session - Eight Essentials for a Customer Journey Management Practice




Summit 2023 Registration:

Session: Eight Essentials for a Customer Journey Management Practice

A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs.

In this session, learn 8 steps that can help transform how journeys are managed, including:

  • How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation
  • Addressing challenges related to achieving digital transformation at scale
  • Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments

Session Schedule

Tuesday, Mar 21 | 4:00 PM - 5:00 PM PDT


  • Laura Hammdorff, Principal, Customer Success
  • David Loyd, Principal Enterprise Architect, Adobe


Adobe Campaign, Adobe Journey Optimizer

Full Schedule

Check Here


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