Adobe Summit 2023 | Adobe Campaign Session - Orchestrating Customer Engagement with Adobe Campaign

[Sukrity_Wadhwa]

Recording URL: Orchestrating Customer Engagement with Adobe Campaign

Session: Orchestrating Customer Engagement with Adobe Campaign

Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.

In this session, learn about:

• Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
• Strategies for retargeting and personalization across channels
• Tactics for engaging with a new generation of consumers

Speaker(s)

• Sharon Wan Sim Tan, Head of Customer Franchise, United Overseas Bank
• Bruce Swann, Principal Product Marketing Manager

Product(s)

Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Target

Recording URL: 

Orchestrating Customer Engagement with Adobe Campaign

Q&A

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