Adobe Summit 2023 | Adobe Campaign Session - Orchestrating Customer Engagement with Adobe Campaign
Recording URL: Orchestrating Customer Engagement with Adobe Campaign
Session: Orchestrating Customer Engagement with Adobe Campaign
Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies.
In this session, learn about:
- Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager
- Strategies for retargeting and personalization across channels
- Tactics for engaging with a new generation of consumers
Speaker(s)
- Sharon Wan Sim Tan, Head of Customer Franchise, United Overseas Bank
- Bruce Swann, Principal Product Marketing Manager
Product(s)
Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Target
Recording URL:
Orchestrating Customer Engagement with Adobe Campaign
Q&A
Please use this thread to ask questions related to this session.