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The 4th edition of the Campaign Community Lens newsletter is out now!

Adobe Summit 2023 | Adobe Campaign Session - Keeping Up with Your Customer’s Journey




Summit 2023 Registration:

Session: Keeping Up with Your Customer’s Journey

Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.

In this session, learn:​​​​​​​​​​​​​

  • How to use data and analytics to drive personalized engagement
  • How to manage customer journeys that incorporate batch and real-time tactics
  • How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies

Session Schedule

Thursday, Mar 23 | 9:30 AM - 10:30 AM PDT


  • Bridgette Darling, Sr. Product Marketing Manager, Adobe
  • Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne


Adobe Campaign, Adobe Journey Optimizer

Full Schedule

Check Here


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