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Adobe Summit 2023 | Adobe Campaign Session - Keeping Up with Your Customer’s Journey




Recording URL: Keeping Up with Your Customer’s Journey

Session: Keeping Up with Your Customer’s Journey

Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.

In this session, learn:​​​​​​​​​​​​​

  • How to use data and analytics to drive personalized engagement
  • How to manage customer journeys that incorporate batch and real-time tactics
  • How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies


  • Bridgette Darling, Sr. Product Marketing Manager, Adobe
  • Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne


Adobe Campaign, Adobe Journey Optimizer


Keeping Up with Your Customer’s Journey


Please use this thread to ask questions related to this session.

Sukrity Wadhwa

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