Adobe Summit 2023 | Adobe Campaign Session - Keeping Up with Your Customer’s Journey

[Sukrity_Wadhwa]

Recording URL: Keeping Up with Your Customer’s Journey

Session: Keeping Up with Your Customer’s Journey

Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing.

In this session, learn:​​​​​​​​​​​​​

• How to use data and analytics to drive personalized engagement
• How to manage customer journeys that incorporate batch and real-time tactics
• How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies

Speaker(s)

• Bridgette Darling, Sr. Product Marketing Manager, Adobe
• Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne

Product(s)

Adobe Campaign, Adobe Journey Optimizer

Recording

Keeping Up with Your Customer’s Journey

Q&A

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