They have presented a customer use case wherein they worked on a SMS campaign using Adobe Campaign for one of their clients where the client wanted to send a URL as part of the SMS content.
Blog Abstarct: Url Shorteners are quite common and handy ways to transform long and ugly links into nice, memorable, and manageable short URLs. There are many URL shortener services available these days like Bitly, TinyURL, Rebrandly BL.INK and so on. Some of the common use cases to use shortened URL involves a link on a business card, in an advertisement, or in another situation where hyperlinking isn’t ideal or there are concerns like space issue or character length like SMS.
We were working on a SMS campaign for one of our clients using Adobe Campaign where client wants to send a URL as part of SMS content.
Challenges: URL was quite long and would eat up much of the content of SMS length and won’t look nice. Adobe campaign is not providing URL shortener as an out-of-box feature The client hasn’t got any account and integration available with any of URL Shortner service providers. Even if they go for some basic/free account with any of the service providers, normally they won’t be providing the branded Url, until and unless client is on the Professional package. So, looks like we met a road block here.
To handle this scenario, we did a small POC and wohoo….. that really worked.