Adobe Campaign and Adobe Target Recommendations Integration | Campaign Blog

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Check out this blog post by TA Digital about recommendations for Adobe Campaign and Adobe Target integration. This blog post talks about a use case that leverages Adobe Target delivery APIs to use target recommendations in an email in Adobe Campaign Classic: Adobe Campaign and Adobe Target Recommendations Integration

Blog Abstract:

In the current situation, personalization is key to retain consumers’ attention, and the best attention requires top-notch 1 to 1 personalization for keeping customers engaged.

The use case covered here is to leverage target recommendations in an email via Adobe Target delivery APIs in Adobe Campaign Classic. The type of recommendations include scenarios like recently viewed products, most viewed products, most purchased products, etc.

Complete Blog Post:

Adobe Campaign and Adobe Target Recommendations Integration

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