Adobe Campaign and Adobe Target Recommendations Integration | Campaign Blog

[#1]

Check out this blog post by TA Digital about recommendations for Adobe Campaign and Adobe Target integration. This blog post talks about a use case that leverages Adobe Target delivery APIs to use target recommendations in an email in Adobe Campaign Classic: Adobe Campaign and Adobe Target Recommendations Integration

Blog Abstract:

In the current situation, personalization is key to retain consumers’ attention, and the best attention requires top-notch 1 to 1 personalization for keeping customers engaged.

The use case covered here is to leverage target recommendations in an email via Adobe Target delivery APIs in Adobe Campaign Classic. The type of recommendations include scenarios like recently viewed products, most viewed products, most purchased products, etc.

Complete Blog Post:

Adobe Campaign and Adobe Target Recommendations Integration

In case of queries, feel free to reach out through the below comment section.

[#2]

All,

For those who would look at doing this integration, please make sure to consider a critical element in the realisation of your sue case: the size of your Adobe Campaign audience to which you would require recommendations to Adobe Target: few hundreds (near-time use cases)  are the same than few thousands (automated daily journeys) and not the same as few hundred of thousands or few millions (newsletter type of engagement).

For large audiences, you will have to look at embedding the Target recommendation API call to a new endpoint (Adobe I/O or similar architecture) where you would have more freedom to apply multi-threading capabilities to be able to treat large volume of requests to Adobe Target.

You would also have to ensure that the solution doe snot jam Adobe Target by sending too many requests too fast.

You will get the same results: product/content recommendations in email and you would also have a scalable and maintenable solution.

Thanks

Denis