Adobe Analytics

Hi all, I know this question was raised in past multiple times but - from my perspective - wasn’t fully answered yet. I read through the exisitng posts here in the experience league but am still confused.First: I am aware about the differences between hit and visit segments and that fallout analysis handles dimension items as an visit (or visitor) segments.The question came up, when we comared visit numbers from a freeform table with a fallout analysis:As you can see in the fallout analysis it says 5.734 visits. When I create a visit segment which contains the same URL as the fallout I get the same number when populating a time dimension to it. But now the confusion: when I breakdown the single dimension items and take a look at the exact same dimension item, which is filtered in the visit segment / fallout, I get lower visit numbers? There are no other filters applied in the panel. Any ideas? Thanks you all in advance!Best, Paul

We are in the process of setting up an internal datalake which will receive a Data Feed from Adobe Analytics. The engineers need an example of what the Data Feed output will look like (ie. a sample version of hit_data.tsv).I cannot create and export my own test data feed because we don’t yet have a destination set up to send it to. I also cannot find a sample file anywhere in the Adobe documentation nor elsewhere on the internet(?!).Google’s AI Mode suggest it will look something like this (ie. tab-delimited and with a header row), however I want to confirm this as I don’t fully trust AI yet. Also what value appears if the column is empty - will it actually be empty of will something like NULL appear?hit_id    hit_source   event_list   post_evar1   post_prop1   visit_num   timestamp1234567   1            100,101      'home_page'  'banner'     1           16776576008901234   1            200          'product'    'sidebar'    1           1677657605 Can someone provide a sample file? (du

Hi everyone,I hope you are well. I have a question on the Adobe Analytics products variable.We currently use our products variable (s.products) for our site's retail journey. However, a separate journey is currently being worked on for a different part of the site/business area. This journey also allows users to purchase multiple different items together, each with their own attributes.I want to keep everything in the same report suite for pathing/attribution purposes. As far as I'm aware Adobe Analytics only gives us one products variable per report suite. I'm curious if anyone has experience of using the products variable for multiple separate journeys in the same report suite. If so, are there any recommendations/best practices to avoid the data becoming a horrible mess.For info: We are running a "traditional" Adobe Analytics deployment (not CJA) using App Measurement (not Web SDK) through a third party Tag management system (not Launch). Any advice on this would be hugely appreciat

We’ve set up our Organic Social channel with the following rule: traffic is classified as Organic Social when the query string parameter “umedium” does not exist and the referring domain contains social domains (e.g., fb.com, instagram.com, etc.).Recently, we observed that some traffic from chatgpt.com is being bucketed into the Organic Social channel, even though chatgpt.com is not included in our social domain list. Based on our current rules, this classification seems unexpected.Could this be due to how the referrer is being passed or interpreted, or is there a known behavior that would cause chatgpt.com traffic to fall into Organic Social under these conditions? Any guidance on whether our rules need adjustment—or if this outcome is expected—would be appreciated.

Hi Folks,Following the recent migration of the Experience League Community portal to the new platform, I am unable to locate one of the questions I posted a few weeks prior to the migration.The post was quite detailed and focused on a conceptual discussion. It also received valuable responses from community experts. Unfortunately, the question no longer appears on the platform.I was able to find the original link to the post in my email inbox; however, it now redirects to the Experience League home page.Here is the link for reference: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/concept-review-strengthening-user-tracking-with-server-side-fpid/m-p/789244 Could you please guide me on whom to contact or how I can retrieve this question and its associated community responses?I require the post and comments for internal communication purposes.Thank you for your assistance. Regards,Nitesh

Are there release notes available regarding the latest adobe managed event forwarding extension upgrades on AEP?

Is there a purpose to mapping a variable to both eVar and prop? Or is it best practice to map to only eVar or only prop (not both)?

We are trying to make our web metrics more accurate in CJA by creating a filter that excludes our organization's VPN IP ranges. However, I just heard from our IT team today and they said our VPN has 100+ ranges and would be almost impossible to filter from metrics.  Has anyone successfully filtered out a VPN like this from their web metrics?

Hi All,I’ve successfully implemented the Google Ads global site tag (gtag.js) on all relevant pages using Adobe Launch. I verified that gtag.js is loading correctly, and I can see console logs confirming it's working on page load.Now, I’m trying to track a Google Ads conversion when a user clicks a specific button. I created a rule in Adobe Launch with the following setup:Event: Core - Click - with the correct CSS selectorAction: Core - Custom Code (JavaScript)Here’s the code I used in the action:function gtag_report_conversion() {var callback = function () {if (typeof(url) != 'undefined') {url = window.location;}};gtag('event', 'conversion', {'send_to': 'AW-00000000000/XXXXXXXXXXX','value': 1.0,'currency': 'EUR','event_callback': callback});}gtag_report_conversion(); Problem:The rule is firing (confirmed via Adobe Launch debugger)But the console statements are not appearingNo conversion hits are seen in Omnibug or DevTools > NetworkIt seems like the custom code is not executin

Hi Team, We have one Dataset in AEP ‘Webevent ” which doesn’t have any Primary Identifier and data is pushed using Identitymap.Another Dataset “Online Transaction” has the hashedEmail as the Primary IdentifierThere is another dataset “Customer Profile”, This dataset has hashedEmail as the Primary Identifier .This dataset is not merging with “Webevent” and Online Transaction”dataset in CJA dataview.We can see the fields of “Webevent” and Online Transaction”datasets are merging in CJA and showing up as one dimension however ““Customer Profile” fields are not merging with Webevent” and Online Transaction”datasetsWhen I see field I mean , lets say “userId” field is present in above all 3 datasets and have same schema field path in all 3 datasets.userId from “Webevent” and Online Transaction”datasets are merging in CJA dataview and we can see it in CJA also. It is showing a single dimesion but dataset source is both "Webevent" and "Online Transaction"However a new component 69459540021cba3a

I have a question regarding an issue I am seeing with internal referrer data appearing in my marketing channels within Customer Journey Analytics (CJA).I am observing that the same site domain is being classified under the Internal Referrer marketing channel with a very high volume of traffic. This is unexpected, as I would expect traffic to be distributed across multiple internal domains within my organization.My current setup is as follows:The Internal Referrer marketing channel rule is based on Referring Domain contains any Internal Domain In the Internal Domain list, I have included all domains belonging to my organization This logic is implemented using a CJA Derived FieldMy concern is that a single site domain is contributing a disproportionately large amount of data to the Internal Referrer channel, instead of traffic being attributed across other internal domains within the organization.Could you please help clarify:Why the same site domain may be appearing with a much higher v

Hi Team,I have a question regarding Analysis Workspace – Freeform Table.I want to understand whether it is possible to use any two dimensions together in Rows without using Breakdown.Example: First dimension in Rows: Browser Type Second relevant dimension next to it: Browser Metric: Visits My expected view is something like:Browser Type | Browser | VisitsHowever, when I try to add the second dimension into Rows, Workspace only shows the Replace option. I do not see any way to place the second dimension next to the first one without using Breakdown, which I do not want in this case.What I’ve tried: Adding Browser Type first in Rows Then trying to add Browser as a second dimension in Rows Tried different drop positions inside the table But it doesn’t work.My question: Is it a limitation of Analysis Workspace that only one dimension is allowed in Rows without Breakdown? Or is there a specific method or best practice to show two related dimensions side-by-side with a metric? Any

Hi, I cannot save any changes on my existing project since new year. How can I resolve this problem? 

I used to be able to share short links e.g. https://www4.an.adobe.com/x/3_abcd5That isn’t the case anymore and my links look like this:Any thoughts on how to fix this? Thank you!

how to filter all dimension/metric for a specific dataSet in the CJA dataView configuration screen ?

Hi,I want to create a Dimension for Entry Page.I have created a derived field, but it seems wrong, and I cannot see a Function that lets me just say "If this, then that". No else. For example, I want the field to be the Page Name of the first page on the website visited. Then I can have a field in the table of another Dimension, or a filter, and see what the Entry Pages are.I am getting alot of No Value, which doesn't make sense. Every website visit has an entry page.I have attached screenshots, sorry I have blanked out page name, because i want to keep the website anonymous. But the idea is that I can use it as a breakdown, so I can cross reference if X is the page/s I am interested in, what was the First page on the site they visited that got them there? 

Hello togehter,We see an unusually high volume of traffic with the source set to “None” in an Adobe form. For me It is currently unclear why this traffic is not attributed correctly.   Based on the Marketing Processing Rules, do you see any issues that could cause “None” traffic? Thanks and kind regards robin

I’m facing the below error, while opening analysis workspace “The report suite is currently exceeding its reporting capacity. Please simplify the request or try again later.” This has been happening since the beginning of the year and occurring more often than before. What are the possible causes for this issue and how to load reports more efficiently. Is this related to adobe licensing renewal, may be a downgrade of existing license plan? 

Join us for the second thrilling instalment in our Adobe Analytics Certification Masterclass series focused exclusively on the Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608) certificationThis hands-on workshop, guided by seasoned Adobe Analytics Champions, offers you the chance to get insider insights on the latest exam structure, key topic areas, real-world use cases, and expert tips to help you prepare efficiently and effectively for certification.Whether you’re just beginning your certification journey or looking to renew your credentials, this masterclass will equip you with the knowledge and confidence you need to succeed. Don't miss this opportunity to enhance your skills and connect with fellow professionals.💡 Bonus: We’re giving away a limited number of free Adobe Certification Vouchers to lucky participants!📅 Date & Time:29 January, 2026 11:00 AM GMT🏢 Key Takeaways: Understand the AD0-E608 exam structure, topics, and weightage Practice

I’ve recently observed that I no longer have the ability to check/un-check the Include unspecified (none) option when filtering data within a Freeform Table.Is this a known bug or update from a recent release? 

While debugging updates to a mobile app, we can see the context data being sent properly and, in Assurance, the data being bucketed properly in the post-processed data section. However, the data is not being passed into Adobe Analytics. I have checked processing rules and everything looks ok. I've also tried adding in test evar and event and in Assurance they are populated, but not in Analytics. Another twist is I could see someone completed the same flow and the data from their session was passed into analytics. I can't seem to find any rhyme or reason to this.

In AA projects can be accessed as long as you have the project ID to drop in the URL. This isn't the case with CJA. If a project is deleted, then it is completely inaccessible. Is there a workaround?