Using Success Events with Props in Ad-Hoc | Community
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lauren_custer
October 16, 2015
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Using Success Events with Props in Ad-Hoc

  • October 16, 2015
  • 3 replies
  • 2038 views

I am comparing evars and props in Ad Hoc Analysis. I know in Site Catalyst you are not able to view success events in traffic reports, but in Ad Hoc you are. Should success events be used in traffic reports in Ad Hoc?

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Best answer by Gigazelle

Hi Lauren,

You're welcome to use events against props as dimensions, just keep in mind that the prop and event must fire on the same image request. eVars on the other hand can persist through a users visit to determine conversion on subsequent pages.

3 replies

WhoaShekhar
WhoaShekhar
Level 10
October 16, 2015

Hi there,

Thanks for reaching out to Adobe Community.

They can be used in Ad Hoc but the practice should be not to use them with traffic metrics as per my knowledge.

For Success Events definition and implementation, please see the below docs:

https://marketing.adobe.com/resources/help/en_US/reference/success_event.html

https://marketing.adobe.com/resources/help/en_US/sc/implement/events.html

Also please see this old Blog post

Thanks!

robert_yu
robert_yu
Level 3
October 16, 2015

As the other post mentioned, it's not recommended to use sprop to get details on events.  The preferred method of looking at drivers to events are evars.  The rationale behind this is the persistent cookie.  You would want to look at all evars that may have influenced the conversion event.  Whereas, the sprop (if part of the image request) will only provide details at that snapshot.  

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Hi Lauren,

You're welcome to use events against props as dimensions, just keep in mind that the prop and event must fire on the same image request. eVars on the other hand can persist through a users visit to determine conversion on subsequent pages.

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