Use AA & AT to understand number of users based on Category Affinity

[SagarVerliani]

Hello,

We want to leverage Adobe Target's Category Affinities feature to create Activity to understand number of users viewing each category.

So wanted to understand where should we create Audience in, suppose if we create Audience in Target (based on category affinity) can we publish that to Analytics OR if we create Audience in Analytics(based on category affinity) and if we use this Audience while creating Activity in Target then does this Audience automatically updates in Adobe Analytics based on results of Target?

Thanks!

[yuhuisg · Accepted solution]

Target's Audiences "live" in Target only, so there's no way to export them out to Analytics.

You can, however, create a segment in Analytics, publish that to Experience Cloud, then use that as a Target Audience. However, this is still one-way, i.e. the audience is based on data that Analytics collects, and there's no way to feed Target's data into Analytics.