How can I see if people in an AB test (using Target) came back the following week after seeing the test?

Question

I would like to determine the stickyness of an AB test. I want to know if people from group A are more likely to return to our site after as specific number of days compared to group B.

Any ideas on how to do this?

yuhuisg · Accepted Answer

Sounds like sequential segments would help you. Learn about it from Adobe's tutorial: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/components/segmentation/sequential-segmentation.html?lang=en

Here's one example of a sequential segment. The drawback with sequential segments is that you can't specify the exact date range of the sequence, e.g. you can't specify 18-22 April.

So the next best thing could be to add the individual days by yourself, though the drawback here is that if you want to analyse another date range, then you need to update the segment accordingly.

yuhuisg · Answer

Segments can help with that, using the Target-related dimensions in your segment's condition(s).

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