Session refresh show higher for 404 landing page

[Prakash1989]

The page is captured in the 'Page Not Found' metric when using the marketing channel to check the source. 'Session Refresh' shows high for the page that lands on a 404 error. The page is not deleted but is redirected to a 404 page.

Screenshot below.

[Rite18]

A higher refresh rate on a 404 page suggests that users may be repeatedly refreshing the page due to confusion or frustration, from the solution standpoint, think of having an appropriate message on 404 for the user or some link to go possible next page to avoid confusion or frustration