Best Practices for Implementing Adobe Analytics: Business Requirement Documentation

[priyankagupta20]

A client has provided a webpage where we need to implement Adobe Analytics tracking. To ensure a structured and effective implementation, the first step is to prepare a Business Requirement Document (BRD).

Key Elements of the BRD:
Client Requirements (Goals) – Clearly define the objectives of tracking. This is also referred to as Key Business Requirements (KBRs).
Key Performance Indicators (KPIs) – Identify measurable success metrics aligned with the business goals.
Metrics & Dimensions – Define the data points that need to be captured for analysis.
Report Types – Outline the reporting structure, including dashboards and key insights expected.
A well-structured BRD ensures clarity, aligns stakeholders, and lays a strong foundation for accurate Adobe Analytics implementation.

Does anyone have recommendations or a preferred format for structuring the BRD effectively? Your insights would be greatly appreciated!
Could you please share the format you have. Thank you.

[bjoern__koth · Accepted solution]

Adobe offers some sample excel sheets on this:

https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/implementation/implementation-b...

this will require some manual adaptation sbut is usual a good starting point