Originating Source?

[tadkanae]

Hi - I'm hoping someone could help. We're using Reports and Analytics on our company intranet. Is there an available report within R&A that can tell me where a user is coming from when they first enter our site? I've tried the Referrers report but that doesn't seem to be giving us everything. For example, we want to know if people are first coming to the site through a link in an email, or from our main operating companies intranet since that is the default browser for IE for us or even from their mobile device. Any help would be appreciated.

Thanks!

Tad

[TanmayMathur]

Hi Tad, 

Since you are using the company intranet you should firstly make sure your domain is not included in the internal url filters so that your data is not skewed  - https://marketing.adobe.com/resources/help/en_US/reference/internal_URL_filter_admin.html

You can then use the combination of referrers, referring domains, original referring domains, referrer types and search engine reports do determine your traffic sources. 

You can also configure marketing channels for your website to gain more insights on how visitors arrive on your site - https://marketing.adobe.com/resources/help/en_US/mchannel/c_getting_started_mchannel.html

Let me know if this helps you out. Thanks!

Tanmay

[tadkanae]

Thanks Tanmay! I checked our internal filter list and sure enough, our parent company's domain was listed there. I went ahead and removed that so that should help.

Can you tell me, without running an email campaign, we want to know whether or not users are coming to our site from links clicked in emails. We don't care what links or what emails, we just want to know if we're getting traffic to our site from links clicked in emails. I haven't been able to pull that in any of those reports you mentioned above. I know it's available in google analytics, is this available in adobe analytics as well?

Thanks,

Tad

[tadkanae]

Is there anyone who may know the answer to my last question? Thanks in advance!

[ryanpraski · Accepted solution]

Hi Tad,

Do you have campaign tracking parameters included on the destination URLs for the email links? If yes then this data can be found in the Campaigns > Tracking Code > Tracking Code report in Adobe Analytics Reports & Analytics. The campaign tracking parameter can be something like www.mysite.com/?cid=email1

Also, you mention that you have this data currently tracked in Google Analytics. Do these links include utm_source, utm_medium, utm_campaign parameters in the email link URLs.

Best,

Ryan

@ryanpraski

www.ryanpraski.com

[tadkanae]

Hi Ryan,

Unfortunately, we don't have the campaign tracking parameters included in the destination URLs. That's something we're going to do moving forward but for now, we don't and I was wondering if there were any other way. We don't actually use GA, I just have used it in the past and was able to tell (without the tracking parameters) whether the incoming traffic was from email or not (it would typically show the exchange server info if I remember correctly).

Thanks,

Tad

[ryanpraski]

Hi Tad,

You can check the referrer report to see if the exchange server URL is included.

Best,

Ryan