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SOLVED

Marketing Processing Rule for Display Campaign

bindukumari1990
Level 4
Level 4

Hi,

 

I have created the marketing processing rule for display campaign, which contain query string parameter i.e. utm_medium=D2C

 

But still it is not capturing in the AA reports. Please check the screenshot below:

 

bindukumari1990_0-1617703743448.png

Please let me know, it is the right way?

 

 

1 Accepted Solution
yuhuisg
Correct answer by
Community Advisor
Community Advisor

I'm going to assume that you have used the following condition in your Processing Rule:

Query String Parameter utm_medium=D2C Exists

If you're using that, then that's wrong. It makes AA look for a query parameter "utm_medium=D2C", e.g. a URL that looks like this: https://www.website.com?utm_source=something&utm_medium=D2C=D2C. But that's an invalid URL anyway.

You want to use this instead:

Query String Parameter utm_medium Equals D2C

View solution in original post

7 Replies
PratheepArunRaj
Moderator
Moderator

Dear Bindu,

We can help you if you can provide screenshots of the previous rules. Marketing Channel works in Waterfall method and if any of the condition is already met, it won't move to the next.

Thank You, Pratheep Arun Raj B

PratheepArunRaj
Moderator
Moderator

Dear Bindu,

1. Check the Paid Search Detection Rules. It should not have the Query String Paramter 'utm_medium'.

2. If you use Query String Parameters 'deliveryName' and 'utm_medium' together, the 3rd one will be qualified and not the 4th.

Thank You, Pratheep Arun Raj B

bindukumari1990
Level 4
Level 4
@PratheepArunRaj paid search detection doesn't have query string parameter 'utm_medium and Iam not using delivery name and UTM_medium together. It is used in tow different rules.'
PratheepArunRaj
Moderator
Moderator

Dear Bindu,

Have you seen the reply from Yuhuisg?

I hope the value you have used is just utm_medium and not utm_medium=D2C inside rule 4.

Next, the referring domain is not the Search Engines. Even if the user comes to your site with the Query String Parameter utm_medium, if the referring domain is a Search Engine, the traffic will be bucketed under rule 2 and not rule 4.

Thank You, Pratheep Arun Raj B.

yuhuisg
Correct answer by
Community Advisor
Community Advisor

I'm going to assume that you have used the following condition in your Processing Rule:

Query String Parameter utm_medium=D2C Exists

If you're using that, then that's wrong. It makes AA look for a query parameter "utm_medium=D2C", e.g. a URL that looks like this: https://www.website.com?utm_source=something&utm_medium=D2C=D2C. But that's an invalid URL anyway.

You want to use this instead:

Query String Parameter utm_medium Equals D2C

View solution in original post

jantzen_belliston-Adobe
Community Manager
Community Manager
Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?