Activating Adobe Analytics Segments in Google Ads for Remarketing Campaigns

[BolaEhis]

I am activating Adobe Analytics segments in the Google Ads channel for a remarketing campaign. Do I need Adobe Audience Manager (AAM) to enable this in destinations, or can Adobe Target (AT) be used instead? Alternatively, is there another option to achieve this without relying on AAM or AT?

[igupta]

Hi @BolaEhis ,

Last I did something like this, I used Adobe Audience Manager for sending audiences to destination like Google Ads. I am not sure if this is doable in Adobe Target? Maybe a question for Adobe Target community instead?

Regarding other methods - there is no direct connection possible using just Adobe Analytics. You maybe able to pull some of this off by sending data from Adobe Analytics to a shared location using Data Warehouse and then getting Google Ads to pull the data. I am not sure of how this can actually work though.

If you have AAM, then I would suggest you to go with that and not get into any of these tedious things to pull this off.

See this thread for some relatable info - https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/push-audience-to-google-a...

Best,

Isha