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PratheepArunRaj
PratheepArunRaj
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Re: How to cross verify Google display Ads clicks in adobe analytics - Adobe Analytics 05-08-2022
Dear reddy_y-11, I won't term it as cross-verification, however, to understand the clicks in Adobe Analytics, yes, you need to use Tracking Code. Make sure that every campaign has a unique Tracking Code so that you can understand the clicks of the campaigns separately. Secondly, don't ever compare the clicks on Google Ads with Adobe Analytics Clicks, they won't match. To give you an example, assume I click an ad in the external domain, and before landing on my web page, I closed the browser or r...

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40

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Re: Finding Time statistics or frequency chart - Adobe Analytics 28-07-2022
Dear manyalakiran, Not possible based on the mentioned. You need to use Sequential Segments or tweak your implementation in order to obtain the result. Check out my blog on Page Views Between Specific Pages. You can try creating segments similar to this but with orders (than Page Views) and time spent to get the results. Not sure how easy and feasible, but you can give it a try. Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

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21

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Re: Understanding difference between Customer loyalty and segment built by me - Adobe Analytics 28-07-2022
Dear manyalakiran, 1. Segment 1 will return you the visitors who are New and placed an order. 2. Segment 2 should not return you any numbers because you cannot set purchase (Order) event twice in the same order i.e. Order can never be equal to 2. 3. Again, you cannot user Order = 2 here and thus the question will be invalid. 4. You can use Time Range in your segments like This Month, Last Month, Last 3 Months, etc., to make sure that the time periods are taken care. To create the segment based o...

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23

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Re: Can anyone tell me the difference between two definitions - Adobe Analytics 28-07-2022
Dear manyalakiran, Segment 1 from your screenshot will not receive any results because you cannot set purchase (Order) event twice in the same order i.e. Order can never be equal to 2. If your container is Visitor, First Launch then Order = 1, will return you all the visitors who launched the application and made at least one order. If your container is Visitor, First Launch then Order = 1 then Order =1, will return you all the visitors who launched the application and made at least two orders. ...

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59

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Re: Is Adobe Analytics AD0-E202 removed/replaced with AD0-E208? - Adobe Analytics 28-07-2022
Can! The context is the same.

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Adobe Analytics & Marketo Integration - Adobe Analytics 28-06-2022
Dear Everyone, I am trying to explore the use cases for Adobe Analytics & Marketo Integration. There are a few basic questions and since I don't have Marketo Access, I am not sure about the answers. Can anyone shed your thoughts? 1. Can we share Adobe Analytics Segments from Adobe Analytics to Marketo? Is that been enabled? 2. Do we have any direct integration to share the Adobe Analytics data to Marketo i.e. Server-side mappings expect APIs or data export options? 3. What are the typical use ca...

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71

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Re: Adobe Analytics Alerts - Adobe Analytics 28-06-2022
Dear Adam19, Anomalies are based on Standard Deviations. You need to understand how Adobe calculates anomaly so that you can understand the threshold. If you have an alert for hourly granularity, the 24-hour cycle, as well as the weekend/weekday cycle is validated. So, if the numbers change based on the threshold, you should receive an alert. If you think you have more false alerts, try some other conditions or check whether you want to stop the alerts during the non-peak hours (Like 12:00 AM to...

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Re: Site Audit leveraging Adobe debugger - Adobe Experience Platform 28-06-2022
Dear Kanwar12, There are no determined ways to do the audit. As said by @Sneha-Parmar ObservePoint Audit will make life easier, however not sure whether the limited edition is available now for free. Checkout and register yourself to validate. It can support all versions of Adobe Analytics (App measurement or AEP WEB SDK). During my earlier days, I have validated it using Excel Macros with the website URL list or you can also use Python scripting to crawl your websites and validate your implemen...

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113

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Re: ETL capability to remove sensitive data - Adobe Analytics 27-06-2022
Dear Hith, The term ETL is quite exhaustive in the Digital Analytics space. There are export control options in Adobe Analytics i.e. Data Governance. When you export sensitive data (Sensitive, but not PII because we don't save PII in Adobe Analytics), the Data Governance will be applied, and thus sharing the information to the destinations is governed properly. However, the Data Governance (Label) is applied at the Dimension/Metric level that will enable marketers to send the non-sensitive data ...

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131

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Re: A4T - target activities related questions - Adobe Target 27-06-2022
Dear Jason_SQLiu, 1. As @Gaureshk_Kodag said, report suite setting matters. 2. You can delete the activities in Target, but I am not sure you can delete them in Adobe Analytics Workspace. Usually in Adobe Analytics, once the data is collected against the dimension, the dimension cannot be deleted or removed. Considering the 'Activities' as dimensions, it should not allow you to delete even if you are an Admin. 3. Not so clear. What do you mean here? Can you share a screenshot? Thank You, Prathee...

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