Dear reddy_y-11, I won't term it as cross-verification, however, to understand the clicks in Adobe Analytics, yes, you need to use Tracking Code. Make sure that every campaign has a unique Tracking Code so that you can understand the clicks of the campaigns separately. Secondly, don't ever compare the clicks on Google Ads with Adobe Analytics Clicks, they won't match. To give you an example, assume I click an ad in the external domain, and before landing on my web page, I closed the browser or r...

Dear manyalakiran, Not possible based on the mentioned. You need to use Sequential Segments or tweak your implementation in order to obtain the result. Check out my blog on Page Views Between Specific Pages. You can try creating segments similar to this but with orders (than Page Views) and time spent to get the results. Not sure how easy and feasible, but you can give it a try. Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Dear manyalakiran, 1. Segment 1 will return you the visitors who are New and placed an order. 2. Segment 2 should not return you any numbers because you cannot set purchase (Order) event twice in the same order i.e. Order can never be equal to 2. 3. Again, you cannot user Order = 2 here and thus the question will be invalid. 4. You can use Time Range in your segments like This Month, Last Month, Last 3 Months, etc., to make sure that the time periods are taken care. To create the segment based o...

Can! The context is the same.

Dear Adam19, Anomalies are based on Standard Deviations. You need to understand how Adobe calculates anomaly so that you can understand the threshold. If you have an alert for hourly granularity, the 24-hour cycle, as well as the weekend/weekday cycle is validated. So, if the numbers change based on the threshold, you should receive an alert. If you think you have more false alerts, try some other conditions or check whether you want to stop the alerts during the non-peak hours (Like 12:00 AM to...

Dear Hith, The term ETL is quite exhaustive in the Digital Analytics space. There are export control options in Adobe Analytics i.e. Data Governance. When you export sensitive data (Sensitive, but not PII because we don't save PII in Adobe Analytics), the Data Governance will be applied, and thus sharing the information to the destinations is governed properly. However, the Data Governance (Label) is applied at the Dimension/Metric level that will enable marketers to send the non-sensitive data ...