Hi,
I have marketing channels setup as per below, where I am to process all utm_source query string parameters with certain values into an "Aggregator" channel. my setup is as per below:
However, I am getting nothing come up in workspace under the "Aggregators" marketing channel?
Thanks,
Alex
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You could consider moving the aggregator rule above the referring domains rule to give it priority over the referring domains rule - this way there would be no need for the exclusion on the referring domains rule.
It's probably better practice to do it this way round and may make it more simple to trouble shoot the issue e.g. if it you are not getting aggregator traffic you know it is because either the query string parameter is missing or does not contain the value you are looking for.
A couple of general points to note about using query string parameters in Adobe:
Hello @alexjbaker11 Can you breakdown the 'Aggregator' channel by 'Marketing Channel Detail' to see what values are being reported ? Is everything reported under 'None' ?
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Hi @alexjbaker11 The set up seems to be correct, no issues there.
Please check with the 'Last touch channel report' to check for Channel name & as mentioned by @amgup also check 'Last touch channel detail' report if you see query param value in that report.
If you still don't see attribution to the correct channel as you'd expect, you check 2 things:
1. Verify if the url with query params is in correct format, for marketing channel processing rule to extra query param info.
2. If you really want to know the reason what went wrong, I suggest pulling raw data via data feeds and check for those hits, that would definitely give you the answer.
Hi @atulsingh17
It looks like everything that I am expecting to go into my "Aggregators" channel is going into the "Referring Domains" channel (that I use for another site), even though I have excluded this site as per below:
Can you think of a reason why this might be?
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You could consider moving the aggregator rule above the referring domains rule to give it priority over the referring domains rule - this way there would be no need for the exclusion on the referring domains rule.
It's probably better practice to do it this way round and may make it more simple to trouble shoot the issue e.g. if it you are not getting aggregator traffic you know it is because either the query string parameter is missing or does not contain the value you are looking for.
A couple of general points to note about using query string parameters in Adobe:
Hi @Andrew_Wathen_ To your last point, do you mean that if a query parameter is buried deep into a URL, it may not pick it up in AA even if we're trying to pick up one specific query parameter value? If so, would this likely show up as an intermittent issue?
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No more idea about this marketing channel. But as a new starter, I would like to learn. Thank you so much!
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