Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!
SOLVED

How to find the user gender and age report in sitecatalyst?

Avatar

Level 2

I would like to pull the age, gender and visitor profile related information, can someone help me how to pull the report for these?

1 Accepted Solution

Avatar

Correct answer by
Level 10

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

View solution in original post

2 Replies

Avatar

Correct answer by
Level 10

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

Avatar

Employee Advisor

It can also be noted that if your organization's privacy policy permits, you can collect these dimensions in custom variables for use in reporting.