Analytics Report : Drop in Paid Campaign Visits After Page Update

[pradeep_joshi20]

Hi Team,

I'm seeking help regarding a sudden drop in visits to a specific URL, particularly from paid campaigns like Google Ads and Bing.

While investigating, I found that our content team deleted the old page and recreated a new one using the same URL and page name.

Could this change impact tracking for paid campaigns? We’re noticing a significant discrepancy between the number of clicks reported in Google Ads and the visits recorded in Adobe Analytics.

Any insights or suggestions would be greatly appreciated.

[bjoern__koth]

Hi @pradeep_joshi20 

if the URL and page name are the same, the tracking looks ok from a high level.

Things I would look at would be

• are the query params with the campaign information there?
• is the document referrer correct?

just random things 

[Isha__Gupta]

Hi @pradeep_joshi20 ,

How are you building the report and noticing a decline? If it is decline in page URL visits without query parameters, then it's something you would need to further analyse like if campaigns have stopped or redirected. Another thing to note as mentioned by @bjoern__koth , would be looking at query parameters as that is how usually campaign traffic is reported within Adobe Analytics. Third, you can also look at Referring Domains for Entries to URL in question and notice if there are any patterns.

Best,

Isha