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SOLVED

First Touch Channel - Display OA

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Level 1

hello community,

can anybody tell me what exactly "Display OA" on First Touch Channel means?

thanks a lot!

1 Accepted Solution

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Correct answer by
Employee Advisor

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules​, you'll be able to see how Display OA is being set.

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1 Reply

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Correct answer by
Employee Advisor

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules​, you'll be able to see how Display OA is being set.