hello community,
can anybody tell me what exactly "Display OA" on First Touch Channel means?
thanks a lot!
Solved! Go to Solution.
That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.
That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.