Adobe Analytics

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

SOLVED

First Touch Channel - Display OA

hello community,

can anybody tell me what exactly "Display OA" on First Touch Channel means?

thanks a lot!

662

1 Accepted Solution

Correct answer by

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

View solution in original post

536

Jump to reply

1 Reply

Correct answer by

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

537

Jump to reply

Adobe Analytics

First Touch Channel - Display OA

Learn

Documentation

Community

Support

Resources

Adobe account

Adobe