Adobe Analytics

zoe_kim · 5/26/21

Dear all,

I am trying to calculate the average number of pages that consumers visit before their first purchase.

How can i make segments to calculate it?

Best regards,

PratheepArunRaj · 5/26/21

There are few ways how we can get the results however the tips from rockstar Audrey Salerno is one of the best: Link.

There is a Presentation/PDF in the link where creating the segment for your requirement is clear and detailed.

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics

PratheepArunRaj · 5/26/21

There are few ways how we can get the results however the tips from rockstar Audrey Salerno is one of the best: Link.

There is a Presentation/PDF in the link where creating the segment for your requirement is clear and detailed.

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics

Andrey_Osadchuk · 5/27/21

@zoe_kim , another tip for you in case you are working with a Visit experience — learn Hit Depth and Average Page Depth.

Average number of pages per consumer before first purchase