Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Calculated columns

rajesh1991
Level 1
Level 1

Hi Everyone,

I would like to know how to calculate the below values in Adobe analytics 

Bounce Rate %
% New Visitor
% Returning Visitor

1 Accepted Solution
yuhuisg
Correct answer by
Community Advisor
Community Advisor

% New Visits:

(Visit scoped "Visit Number" equals 1)Visits

divided by

Visits

 

% Return Visits

(Visit scoped "Visit Number" greater than 1)Visits

divided by

Visits

View solution in original post

7 Replies
jeff_bloomer
Level 8
Level 8

@rajesh1991 
Before doing anything else related to Bounce Rate, I would HIGHLY recommend starting here:
https://youtu.be/cem3n0mgpEA 
@Andrey_Osadchuk has some excellent tutorials related to Bounce rate and other metrics out on YouTube that are worth viewing.

yuhuisg
Correct answer by
Community Advisor
Community Advisor

% New Visits:

(Visit scoped "Visit Number" equals 1)Visits

divided by

Visits

 

% Return Visits

(Visit scoped "Visit Number" greater than 1)Visits

divided by

Visits

View solution in original post

jeff_bloomer
Level 8
Level 8
@rajesh1991 - To @yuhuisg's point, yes, AA has a built-in Bounce Rate, but that's why I also mentioned @Andrey_Osadchuk's tutorials on Bounce Rate. There's a difference between the out-of-the-box bounce rate and a Single Page Visit bounce rate that you'll want to review.
jantzen_belliston-Adobe
Community Manager
Community Manager
Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?