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zoe_kim
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Re: Cross-tab marketing analysis with using Unique Visito...
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- Adobe Analytics
Thank you! Could you explain more about this case? Normally, in that case, if A visitor made a conversion when he came in via 'Paid Search', Email will get all the credits as the last touch channel, right? But if I use Unique Visitor metrics, could both Email and Paid Search get credit as the last touch channel?

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Cross-tab marketing analysis with using Unique Visitor metric
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- Adobe Analytics
hi. While I am working on marketing channel analysis, I read about cross-tab marketing analysis.Is it the proper way to use Cross-tab marketing analysis with using Unique Visitor instead of Order?If it is, what would be the correct interpretation for the data? Example: Column: Last touch channel // Row: First touch channel, Metric: Unique Visitor First touch channel = Paid search & Last touch channel = Email >> 5 - The number of visitors who visited our site via 'Paid search' on his first visit ...

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Re: Attribution IQ: why 'direct' appears as a Last touch...
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- Adobe Analytics
Thank you! I wonder if a visitor visited the site through Natural search > paid search > direct > direct(conversion), does paid search get all the credit? or first direct get credit?

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Attribution IQ: why 'direct' appears as a Last touch channel?
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- Adobe Analytics
Dear all, I built a custom attribution panel using the marketing channel and first/last touch channel. And I learned that if I unchecked the box 'override last touch channel' for 'direct', the channel before 'direct' occurred got all the credits. So, if visitor 'A' visits the site in order of Paid search > Natural search > direct(conversion), Natural search got credits for the last touch channel. But even though I unchecked the box 'override~~' for direct, I can see 'direct' channel data on the ...

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Last Touch channel: freeform table vs. attribution panel in workspace
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- Adobe Analytics
Dear all, I am working on the last touch channel using both the freeform table and attribution panel in the workspace. I wonder why specific data is different. 1. Freeform table :Dimension- Last touch channel,Metric- order// Result: natural search - 12,378 2. Attribution panel:Success Metric- order,Channel: Marketing channel,Included models-last touch,Lookback window: visitor // Result: natural search - 11,800 Is it because the attribution panel has its own logic in it? or is it because of the l...

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Average number of pages per consumer before first purchase
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- Adobe Analytics
Dear all, I am trying to calculate the average number of pages that consumers visit before their first purchase. How can i make segments to calculate it? Best regards,

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