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zoe_kim
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AA data warehouse segment value
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- Adobe Analytics
Hi. I'm trying to export data using Data Warehouse with several segments. There are segments part on breakdown section and I could choose several segments at the same time. But I couldn't choose specific metrics for each segment. So, my question is what would be the proper interpretation for data of each segment? is it a visit number? unique visitor number? or just hit values?

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Re: Time Spent per Visits(seconds)
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- Adobe Analytics
Thank you very much!

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Time Spent per Visits(seconds)
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- Adobe Analytics
Hi. According to the instruction of AA help(https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent-per-visit.html?lang=en), the formula for Time Spent per Visits(seconds) metric should be . However, I am getting some different results in my workspace. 61,190,025 /(309,071 - 121,858) should be 327. But, as you can see, the number of 'Time Spent per Visit (seconds)' is 332. Why does it show a different result? Is there any exception for this metric? Thanks.

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Fallout Visualization: Prop vs eVar
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- Adobe Analytics
Hi I am trying to figure out the conversion rate of our customers using fallout visualization in the workspace.But when I make the fallout chart I get different results with prop and evar.I understand the difference between eVar and prop(persisted/non-persisted one). I just wonder which one is suitable when I want to know the conversion rate between pages. I thought I should use eVar when I check conversion-related data.However, because the container of the fallout visualization is 'visitor', I ...

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Re: Cross-tab marketing analysis with using Unique Visito...
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- Adobe Analytics
Thank you! Could you explain more about this case? Normally, in that case, if A visitor made a conversion when he came in via 'Paid Search', Email will get all the credits as the last touch channel, right? But if I use Unique Visitor metrics, could both Email and Paid Search get credit as the last touch channel?

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Cross-tab marketing analysis with using Unique Visitor metric
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- Adobe Analytics
hi. While I am working on marketing channel analysis, I read about cross-tab marketing analysis.Is it the proper way to use Cross-tab marketing analysis with using Unique Visitor instead of Order?If it is, what would be the correct interpretation for the data? Example: Column: Last touch channel // Row: First touch channel, Metric: Unique Visitor First touch channel = Paid search & Last touch channel = Email >> 5 - The number of visitors who visited our site via 'Paid search' on his first visit ...

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Re: Attribution IQ: why 'direct' appears as a Last touch...
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- Adobe Analytics
Thank you! I wonder if a visitor visited the site through Natural search > paid search > direct > direct(conversion), does paid search get all the credit? or first direct get credit?

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Attribution IQ: why 'direct' appears as a Last touch channel?
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- Adobe Analytics
Dear all, I built a custom attribution panel using the marketing channel and first/last touch channel. And I learned that if I unchecked the box 'override last touch channel' for 'direct', the channel before 'direct' occurred got all the credits. So, if visitor 'A' visits the site in order of Paid search > Natural search > direct(conversion), Natural search got credits for the last touch channel. But even though I unchecked the box 'override~~' for direct, I can see 'direct' channel data on the ...

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Last Touch channel: freeform table vs. attribution panel in workspace
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- Adobe Analytics
Dear all, I am working on the last touch channel using both the freeform table and attribution panel in the workspace. I wonder why specific data is different. 1. Freeform table :Dimension- Last touch channel,Metric- order// Result: natural search - 12,378 2. Attribution panel:Success Metric- order,Channel: Marketing channel,Included models-last touch,Lookback window: visitor // Result: natural search - 11,800 Is it because the attribution panel has its own logic in it? or is it because of the l...

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Average number of pages per consumer before first purchase
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- Adobe Analytics
Dear all, I am trying to calculate the average number of pages that consumers visit before their first purchase. How can i make segments to calculate it? Best regards,

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