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Re: Cross-tab marketing analysis with using Unique Visito...
zoe_kim
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Thank you! Could you explain more about this case? Normally, in that case, if A visitor made a
conversion when he came in via 'Paid Search', Email will get all the
credits as the last touch channel, right? But if I use Unique Visitor
metrics, could both Email and Paid Search get credit as the last touch
channel?
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Cross-tab marketing analysis with using Unique Visitor metric
zoe_kim
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hi. While I am working on marketing channel analysis, I read about
cross-tab marketing analysis.Is it the proper way to use Cross-tab
marketing analysis with using Unique Visitor instead of Order?If it is,
what would be the correct interpretation for the data? Example: Column:
Last touch channel // Row: First touch channel, Metric: Unique Visitor
First touch channel = Paid search & Last touch channel = Email >> 5 -
The number of visitors who visited our site via 'Paid search' on his
first visit ...
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Re: Attribution IQ: why 'direct' appears as a Last touch...
zoe_kim
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Thank you! I wonder if a visitor visited the site through Natural search
> paid search > direct > direct(conversion), does paid search get all
the credit? or first direct get credit?
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Attribution IQ: why 'direct' appears as a Last touch channel?
zoe_kim
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Dear all, I built a custom attribution panel using the marketing channel
and first/last touch channel. And I learned that if I unchecked the box
'override last touch channel' for 'direct', the channel before 'direct'
occurred got all the credits. So, if visitor 'A' visits the site in
order of Paid search > Natural search > direct(conversion), Natural
search got credits for the last touch channel. But even though I
unchecked the box 'override~~' for direct, I can see 'direct' channel
data on the ...
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Last Touch channel: freeform table vs. attribution panel in workspace
zoe_kim
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Dear all, I am working on the last touch channel using both the freeform
table and attribution panel in the workspace. I wonder why specific data
is different. 1. Freeform table :Dimension- Last touch channel,Metric-
order// Result: natural search - 12,378 2. Attribution panel:Success
Metric- order,Channel: Marketing channel,Included models-last
touch,Lookback window: visitor // Result: natural search - 11,800 Is it
because the attribution panel has its own logic in it? or is it because
of the l...
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Average number of pages per consumer before first purchase
zoe_kim
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Dear all, I am trying to calculate the average number of pages that
consumers visit before their first purchase. How can i make segments to
calculate it? Best regards,
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