Document/material how the data is captured by adobe

Question

Thanks in advance ,Can anyone help with any documentation/Blog/PDF's which explains in detail how the data is captured , Marketing channels are assigned and other basic of Adobe Analytics.

Hemangini · Accepted Answer

Hi nk11339,I am not sure what you are exactly looking for but to start with AA implementation you must check out this link: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/implementation/implementation-basics/first-time-implementation.html?lang=enIn the left rail under "Implementation" you can explore all the related concepts/ documents.Additionally, this is one communities thread listing various AA documents and helpful resources: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/adobe-analytics-resources/m-p/276666Hope this helps!

Hemangini · Answer

Hi @nk11339 ,

This is a small video giving overview of AA data collection: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/intro-to-analytics/analytics-basics/how-analytics-data-is-collected.html?lang=en

However, there are certainly more details but that depends upon the type of your Analytics implementation method.
For marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en

Also, checkout this FAQ doc for more insights on Marketing channels: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-faq.html?lang=en

Let me know if you have any questions.

Thanks!

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