Adwords Clicks are higher than Adobe Analytics Visits

[harshu_4u]

Hello Team,

We were running a mobile app based display advertising campaign using Adwords which will show a fix banner and will redirect to our website.

During the reporting we found that we had around 300 clicks on the ad but only 30 visits are recorded in Analytics, so around 10% conversion only.

What can be the reason for it ?

Thanks in advance,

[yuhuisg · Accepted solution]

Ah yes, the age-old problem of clicks vs visits. 

There are lots of posts in this forum that already cover that question. Some of them even show up in the "Related Discussions" sidebar of this post. Hopefully, one of them answers your question satisfactorily.

[harshu_4u]

I read most of the posts and questions but they are all about the other way around "when visits are higher than clicks", even "Adobe Analytics: Visits < Clicks Recorded" this discussion turns into other way around.

But still haven't found any satisfactory answer or reason for it.

[yuhuisg]

These 2 forum posts seem to be related: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/different-data-from-adobe... and https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adwords-and-omniture-metr...

And this Google Analytics support article talks about the differences too, though about GA, but the concepts still apply to AA: https://support.google.com/analytics/answer/1257084?hl=en

[harshu_4u]

Checked both forums, the last comment in both links is also exactly my issue which also no one answered it unfortunately.

[VaniBhemarasetty]

@harshu_4u You can raise this issue to client care for further assistance and deep dive into the problem to know the root cause