Mobile Browsers should not be classified as "None" in Browsers Report

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joe_was_taken

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joe_was_taken

joe_was_taken

28-07-2011

Today the "Browsers" report, classifies mobile devices as "None".

 

Displaying "None" even when a User-Agent is clearly captured, represents a confusing and misleading end-user experience.

 

If anything, this behavior only breeds mistrust of all reported data.

 

At a minimum, the "Browsers" report should behave similar to the "Browsers Type" report by presenting an "Other".

 

None should be reserved for the instances where the user-agent is unavailable, obscure, or otherwise not reasonably classifiable.

29 Comments (29 New)
29 Comments

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120Feet

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120Feet

120Feet

06-01-2012

I’m sure I’ll be doing much more mobile analytics this year. Straight away there is a big gap in Omniture’s reporting. Here are my ideas:

 

1) I need to see mobile devices by browser and browser type. This is critical in case I have lots of traffic from a particular device and browser yet a poor conversion. This report will help me prioritise development effort on making the site more device and browser compatible.

 

2) I like (to some extent) the way that PC and mobile device data is kept separate in the reports. However, there needs to be an additional set of reports showing all data in one place. Eg, all operating systems, all browsers. It’s not enough to list mobile device operating systems and have a single line saying not identified for all PC users.

 

3) I also want a report showing key data by PC, mobile, tablet.

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benjamingaines2

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benjamingaines2

benjamingaines2

06-01-2012

+1 for mobile browser reporting.

 

I'm assuming that data by PC/mobile/tablet should be available in SC 15 soon (if it is not there already), as I know in Data Warehouse you can now segment by Device Type (in both v14 and v15).

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ericmatisoff1

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ericmatisoff1

ericmatisoff1

12-01-2012

Big time agree with breaking out PC vs Mobile vs Tablet. Would love to see this built-in functionality in pre-configured segments and Mobile reports!

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mubarakd5726232

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mubarakd5726232

mubarakd5726232

12-01-2012

Need to see browser usage on mobile devices .. as certain things do not work in certain browsers and therefore can't assertain how many visitors/pvs affected

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HodsonAnalytics

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HodsonAnalytics

HodsonAnalytics

24-01-2012

Mobile browsers is a must at this point as we can't assume visitors are using default browsers on mobile phones and tablets.

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benjamingaines2

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benjamingaines2

benjamingaines2

03-02-2012

Item #3 was implemented a few months ago. There is now a Device Type report which breaks down data by mobile/tablet/etc.

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paulb82214927

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paulb82214927

paulb82214927

12-02-2012

Any ideas on when #1 is coming?

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warrensander

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warrensander

warrensander

15-03-2012

Carrier would be a great addition also.

 

Knowing the cell carrier can be very useful when looking at places to advertise and partner

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katyn15

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katyn15

katyn15

03-04-2012

I would really like #3 to easily answer the business question: What is the breakdown between PC and Mobile devices, and which are the most popular overall?

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dberger

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dberger

dberger

13-06-2012

I just talked to client care about this as well.

When they identify the traffic as mobile, but they can't identify the Browser,  it should classify the Browser as "Unidentified - Mobile", so it least it's putting it in an understandable bucket.