Mobile Browsers should not be classified as "None" in Browsers Report | Community
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joe_was_taken
joe_was_taken
Level 2
July 28, 2011
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Mobile Browsers should not be classified as "None" in Browsers Report

  • July 28, 2011
  • 29 replies
  • 26570 views

Today the "Browsers" report, classifies mobile devices as "None".

 

Displaying "None" even when a User-Agent is clearly captured, represents a confusing and misleading end-user experience.

 

If anything, this behavior only breeds mistrust of all reported data.

 

At a minimum, the "Browsers" report should behave similar to the "Browsers Type" report by presenting an "Other".

 

None should be reserved for the instances where the user-agent is unavailable, obscure, or otherwise not reasonably classifiable.

    29 replies

    1
    120Feet
    Level 3
    January 6, 2012

    I’m sure I’ll be doing much more mobile analytics this year. Straight away there is a big gap in Omniture’s reporting. Here are my ideas:

     

    1) I need to see mobile devices by browser and browser type. This is critical in case I have lots of traffic from a particular device and browser yet a poor conversion. This report will help me prioritise development effort on making the site more device and browser compatible.

     

    2) I like (to some extent) the way that PC and mobile device data is kept separate in the reports. However, there needs to be an additional set of reports showing all data in one place. Eg, all operating systems, all browsers. It’s not enough to list mobile device operating systems and have a single line saying not identified for all PC users.

     

    3) I also want a report showing key data by PC, mobile, tablet.

    benjamingaines2
    Adobe Employee
    benjamingaines2Adobe Employee
    Adobe Employee
    January 6, 2012

    +1 for mobile browser reporting.

     

    I'm assuming that data by PC/mobile/tablet should be available in SC 15 soon (if it is not there already), as I know in Data Warehouse you can now segment by Device Type (in both v14 and v15).

    ericmatisoff1
    ericmatisoff1
    Level 5
    January 12, 2012

    Big time agree with breaking out PC vs Mobile vs Tablet. Would love to see this built-in functionality in pre-configured segments and Mobile reports!

    mubarakd5726232
    mubarakd5726232
    Level 4
    January 13, 2012

    Need to see browser usage on mobile devices .. as certain things do not work in certain browsers and therefore can't assertain how many visitors/pvs affected

    J
    JohnAHodson
    Level 2
    January 25, 2012
    Mobile browsers is a must at this point as we can't assume visitors are using default browsers on mobile phones and tablets.
    benjamingaines2
    Adobe Employee
    benjamingaines2Adobe Employee
    Adobe Employee
    February 3, 2012
    Item #3 was implemented a few months ago. There is now a Device Type report which breaks down data by mobile/tablet/etc.
    paulb82214927
    paulb82214927
    Level 2
    February 13, 2012

    Any ideas on when #1 is coming?

    warrensander
    warrensander
    Level 6
    March 15, 2012

    Carrier would be a great addition also.

     

    Knowing the cell carrier can be very useful when looking at places to advertise and partner

    katyn15
    katyn15
    Level 3
    April 3, 2012

    I would really like #3 to easily answer the business question: What is the breakdown between PC and Mobile devices, and which are the most popular overall?

    dberger-1
    dberger-1
    Level 2
    June 13, 2012

    I just talked to client care about this as well.

    When they identify the traffic as mobile, but they can't identify the Browser,  it should classify the Browser as "Unidentified - Mobile", so it least it's putting it in an understandable bucket.

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