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Understanding on Direct or Typed/Bookmarked

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PratheepArunRaj
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PratheepArunRaj
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PratheepArunRaj
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01-03-2020

Any analyst or business practitioner would have asked to explain what is Direct in the Marketing Channel or Typed/Bookmarked in Source Of Traffic. We'd have clarified the 'Type the URL directly in the browser tab' or 'Tap the Bookmark in the browser window'. But we know that is not the ideal world situation.

So what is it in an ideal world and what are the scenarios?

Checkout out my blog. I have tried to consolidate the few scenarios for you based on my experience and validation over the years.

Blog Post : https://terrynwinter.com/digital-analytics-direct-or-typed-bookmarked/

Share your comments and opinions. If you have more scenarios, share it as well so that i can add those to the bog!