Adobe Analytics

Hi everyone,I am working on a project using the existing UTM parameter to set up marketing channels in Adobe Analytics.The UTM code are like belowI set up the marketing channels in AA admin console-marketing channel processing rules. However, looks like the the paid search and nature search channels...

Hi,I was going through the channel manager and was struggling with the concept of what I should label the channel's value to for Paid Search.Type of Paid Search: "Matches Paid Search Detection Rules" (AMO ID driven by the free Adobe Analytics Advertising integration.)What do you think should the cha...

One of our partners is using Adobe Analytics for their Mobile Marketing tracking in their app.We need to integrate that tracking (for example in-app registration events etc.) to trigger a postback to our tracking platform. Is this possible to configure from within Adobe Analytics and if so, how?

There are now 3.196 billion people using social media. Learn how the Adobe and Hootsuite partnership helps enterprises unlock social across the enterprise.Register here!When:Wednesday, January 16 20199:30 - 10:30 AM PSTSpeakers:Mark Boothe, Head of Adobe Experience Cloud Social MediaGayle Riviere, H...

Hi everyone! Here is a list of labs and sessions for Summit this year:Summit 2019 labs and sessions - Adobe AnalyticsThings are still being finalized, so there are a couple that might change by the time registration is open.What are some labs or sessions that you're interested in attending? Are ther...

The topic was originally authored and featured at Medium by Myself. Then I realized, it would be beneficial to reach out to the community and share the knowledge. Happy learning everyone IntroductionMedia customers have been dependent on Video Heartbeat Library SDK for measuring Media Playback. Sinc...

Hello, I've built a web performance dashboard with three different segments to filter at the top. These 3 segments are supposed to capture all of the pages and visitors across the site: However, when looking at the Bounce Rate and Time on Site metrics, I'm not getting the expected results:If the bou...

If you are an analyst using Adobe Analytics, you’d be already familiar with the marketing analytics and reporting and segmentation tools that allow you to get a real-time understanding of your business. To help you make the most of these tools, this post will walk you through some of the common repo...

Hi I am using Adobe Analytics Clickstream dataWe have the mcvisid and visitor_id columns presentI would expect there to be a single visitor_id against a single mcvisid, however, i am finding cases where there are multiple mcvisids against a single visid.In one case i have 10 different mcvisids again...

So I guess that i can live with someone making the decision to format the date time as European time.But I am just wanting to know who had the ingenious idea to zero index the months so that January is month 0 and December is month 11....Not sure if someone was trying to be funny or pretentious.Exam...