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One of the few questions I can see repeatedly in forum is 'Why tracking codes are captured in Organic Last Touch Channels?', 'Is there any issues in Marketing Channel Configuration?' etc.
I have tried to explain logic behind the scenario but most of the time, it was overlooked and sometime i was unable to explain it in detail.
Thought of creating a blog to address this question so that anyone can refer or do I.
Here is the link : https://terrynwinter.com/adobe-analytics-last-touch-channel-versus-tracking-code/
This is first post in my personal blog page and kindly checkout to share your opinions!
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Awesome Read!This document might also be helpful: https://helpx.adobe.com/in/analytics/kb/comparing-tracking-codes-and-marketing-channels.html