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Last Touch Channel Versus Tracking Code



One of the few questions I can see repeatedly in forum is 'Why tracking codes are captured in Organic Last Touch Channels?', 'Is there any issues in Marketing Channel Configuration?' etc.

I have tried to explain logic behind the scenario but most of the time, it was overlooked and sometime i was unable to explain it in detail.

Thought of creating a blog to address this question so that anyone can refer or do I.

Here is the link : 

This is first post in my personal blog page and kindly checkout to share your opinions! 


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