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CVP / Multi touch attribution


Level 2


is anyone on the forum using Adobe's standard time decay model for multi-touch attribution (aka cross visit participation). If you are how has your experience been? Are you using their standard model or built your own custom model?

It looks like their standard time decay model doesn't take into account giving more credit to touches that happen closer to the conversion on the same day (aka - if there are more than one touch). Just wanted to get people's thoughts on this. thanks

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