Adobe Analytics

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

This Experience League thread includes all of the Adobe Analytics & Customer Journey Analytics Express pages + other helpful resources. We will continue to update this page as more content is created. Enjoy!   ResourceDescriptionAnalytics Enablement  adobe.ly/aalinkedin adobe.ly/aaelevate Adobe Ana...

Hi Community,   Experience League just launched a new personalized homepage, designed to help you discover smarter, faster ways to enhance your learning journey. Check out this announcement to explore the revamped announcements hub, tailored specifically to your needs: https://experienceleaguecommun...

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/LabsSpeakersD...

Hi Team, Recently I have faced a issue regarding cross domain tracking when user click on login which is added as button without anchor tag href.  I have implemented appendVisitorIDsTo method and it will works fine when you link is having href but when user click on button which will not have anchor...

I am a professor looking for assistance in how to register a team for the Adobe Analytics Challenge (https://adobeanalyticschallenge.com/). The registration links are not working. Could somebody please reach out to me at marthaud@ksu.edu with more information?Marne L Arthaud-Day

Test1 and Test3 segments are based on the same Target Activity, but the values are slightly different...In Test 1, the phrase "contains all of" was used to list specific words from the Target Activity, separated by spaces.In Test 3, two "contains" conditions were used within a single container.Given...

I created the "Pages then Pages" segment, but why does it show only one page when I break it down by Pages after filtering by Visitor ID?From what I understand, since it's a journey involving two pages, there should be at least two page views, so this seems strange...What I wanted was to calculate t...

Hello everyone,I want to check if Adobe Analytics also support Deviations or BackAndForth of event sequencesLets suppose I have sequence given as ->  A, C, B, C, A, DAnd I want to create segment of A then B then C then Dwill the above sequence be satisfied with this sequence for below?1. Without pro...

Our Adobe Digital Experience Communities are the heart of innovation—connecting, engaging, and empowering users to create game-changing digital experiences with Adobe solutions. The Community Advisor Program is Experience League’s flagship initiative to recognize and nurture top-tier experts. These...

I created a marketing channel segment, but when I break down by marketing channel, other channels appear. 

Watch Now Join Adobe Analytics Champion Mandy George for an exclusive webinar where they will dive into one of the most powerful tools at your disposal: Calculated Metrics. Discover how you can elevate your analytics game by leveraging over 78 advanced functions available in Adobe's metric builder. ...