Adobe Analytics Data Types and Variables

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Adobe Analytics Data Types and Variables  by @Imran__Khan 

Overview

Adobe Analytics Data Types and Variables

Adobe analytics allow us to capture and analyze data from digital properties with the help of evars and props. These data types help organize and categorize the information collected, allowing businesses to derive insights and make informed decisions.

This blog will help us to get complete overview on data types as metrics and dimensions. It will also provide an overview on variables as traffic, conversion and events.

Q&A

Please use this thread to ask questions relating to this article