Product Communities

Welcome back to the Marketo Community Lens - June Edition! In this series, we highlight the most impactful and exciting announcements that will improve your capabilities as a best-in-class marketer. This edition highlights some resourceful updates including an AMA on Advanced BI Analytics, a feature which launched on June 1st, 2025, an announcement on using AI-driven Predictive Audiences to revolutionize targeting, and a Self-Service Flow Steps blog for unlocking limitless integrations. Plus, Adobe's September security upgrade and Dynamic Chat's smart routing are reshaping how we automate. Don't miss these game-changing updates - dive into the full newsletter now!   Highlights   Business Practitioner Exam Guide: Transform your Marketo knowledge into certified expertise with comprehensive guidance for both Professional and Expert practitioner exams. The 110-minute Expert exam contains 50 questions requiring 32 correct answers, covering advanced campaign logic, database manage

Could someone please confirm if, as of October 25, 2024, it is possible to override the default version purge configuration in AEM as a Cloud Service? The documentation suggests a future configuration option (in mt.yaml) to override this setting—is that correct?Currently, it seems that versions are retained for seven years with no limit on the number of versions until a future update is released. Is this accurate? Link - https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/operations/maintenance#purge_tasks

Workfront is powerful—but not all-encompassing out of the box. Sometimes you need Fusion to close the gaps on those repetitive processes. Ericsson tackled that common challenge: users manually entering project expenses across disparate systems.   Huge thanks to Lucas Brito (@lucasbrito), Marketing Tech and Analytics Manager at Ericsson, who led this session, sharing how Ericsson extended Workfront to capture true event costs, streamline financial visibility, and reduce manual errors—ultimately making the process simpler and smarter for everyone involved. Lucas explained the integration of Fusion with various systems, including SharePoint, Power BI, and SAP, to automate the expense reporting process, and even jumped into Fusion for a live demo! If you missed our session, we have links to the slide deck, recording, and resources below.  Workfront slides with resources  Lucas’ Fusion presentation slides  Recording  Are you just getting started with Fu

Hi, the article "URLs authored under /language-masters aren’t being correctly localized in corresponding live copy page" ,provided a resolution for the Issue/Symptoms stated. The first step is the following.Access configuration manager:Go to the AEM Web Console Configuration Manager by navigating to http://<AEM-Instance>:<Port>/system/console/configMgrWhile this is possible on my localhost on port 4502, how can this be accomplished on AEMaaCS environment? When tried, I get the following error.https://author-p******-e********.adobeaemcloud.com/system/console/configMgrAccess to author-p******-e********.adobeaemcloud.com was deniedYou don't have authorization to view this page.HTTP ERROR 403 With regards to <AEM-Instance>:<Port>, what port number can be used for AEMaaCS author environment? Thanks!   

In the digital age, having a deep understanding of your customers’ journey is essential. Adobe Customer Journey Analytics (CJA) enables businesses to connect, analyse, and act on data from all customer touchpoints in real-time, making it easier to make data-driven decisions. Let's explore some of the most impactful features of CJA: Unified Cross-Channel AnalysisCJA connects various data sources—web, mobile, CRM, call centers—into one seamless view. With a unified dataset, businesses can understand customer behavior and gain deeper insights into their journey across different platforms. Freeform Analysis for FlexibilityCJA’s Freeform Analysis allows users to drag and drop data into customizable tables, charts, and segments. It’s a flexible and intuitive workspace that lets you build custom reports with ease. Data Views and Schema FlexibilityCJA allows users to create tailored Data Views, offering flexibility to structure data according to specific business needs. Teams can customize di

I have done the AEM setup using the below version of quickstart and forms addon. After installation i have created a sample form got the "guidelib is not defined" error becoz of this i was not able to use a custom methods in edit rules. Please let me know do i need to install any sp or other packages. Thanks in advance. 

Let’s see how to integrate AEM with Azure SDK for uploading AEM assets to Azure blob storage. Recently i worked on a very interesting use case, where we need to move old/deprecated assets that are no longer i use to a separate storage on Azure and remove them from AEM. In order to achieve this we need to first integrate AEM with Azure SDK and then write a custom servlet to the job. The major challenge that i have faced is adding dependencies for Azure SDK in our pom.xml on AEM as Cloud Environment. So, In this tutorial we will cover:-How to integrate AEM with Azure Storage SDK.Sample code for uploading Asset from AEM to Azure blob storage along with custom Metadata.Troubleshooting and limitationsFor more details please visit. Integrate AEM with Azure Storage SDK on AEMAsCloud

Update: Promotion has ended.As the new year approaches, it’s time to focus on making 2024 your most successful year yet. What better way to kickstart your professional growth than by becoming Adobe Certified — for free? The Adobe Digital Experience Certification Program is offering an exclusive holiday promotion that makes it easier than ever to invest in yourself and stand out in the new year. This is your chance to embrace new opportunities, sharpen your skills, and get recognized as a leader in your field. View the promotion details to get started today! Best Regards, The Adobe Digital Experience Certification Program 

I'm the admin for my instance, and our field service support team asked me if there was a way they could track service calls in Workfront.Currently they use an Excel spreadsheet that includes details of the call, who answered the call, how the issue was resolved, etc.  There are also a variety of year end reports in the Excel spreadsheet.We sell our product through OEMs, so there aren't a high volume of service calls, only 1-3 a week during heating season.The team wants to explore Workfront as an alternative to licensing additional software such as Salesforce.Is anyone already doing this?  Would you mind sharing how you have it set up and any relevant lessons learned?Thank you!

Shout out to Andy Schneider for letting me brainstorm with him!   It’s been a question many of my clients have had, particularly with the announcement of Customer Journey Analytics B2B at Adobe Summit this year: where do I use Marketo Measure vs. other B2B analytics tools?   It’s important to understand that attribution is a specific subset of analytics. Analytics, particularly journey-type analytics, focuses on analyzing overall business performance, customer behavior, and marketing campaign effectiveness, while revenue attribution – such as that provided by Marketo Measure - specifically focuses on measuring the impact of individual touchpoints and channels on lead and sales conversions within the B2B customer journey.   B2B journey analytics involves collecting, analyzing, and interpreting data about various aspects of a business, including customer behavior, sales performance, marketing campaign results, and overall business operations. Its goal is to gain insights i

  We’re thrilled to share with you that Adobe Real-Time CDP was named the highest designated leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix Assessment 2025! It is truly an honor to have received this recognition and validation, and to have done so for the second straight time; we were also the top leader in the inaugural edition of this report, which published in 2023. We take this report as strong validation that our vision and current capabilities are meeting customers’ expectations at this critical time.   Everest Group shared that “Adobe has a strong global presence through an extensive technology and SI partner ecosystem”. In their report, Adobe was recognized for: A strong global and ecosystem footprint – the ability to service customers of all types and geographies, supported by our strong partner network Cleanroom investments to solve for acquisition strategy – helping enterprises solve for top of funnel use cases with innovative technolog

Whether you're a new inheritor of an Adobe Workfront instance or a seasoned manager, beginning with a methodical assessment is your gateway to sustained success.   Join this essential session on Thursday, June 5th, 10 AM - 11 AM PST, where we'll guide you through evaluating your instance with precision and intention—spotting strengths, identifying potential improvements, and creating a foundation for expandable enhancements.   You'll discover techniques to:   Perform a comprehensive instance review using built-in system tools Assess organizational structure, naming protocols, and process flows Reveal operational bottlenecks, duplications, and control weaknesses Pinpoint opportunities for automation and feature implementation   This workshop is perfect for professionals assuming responsibility for an established Workfront environment—or those simply ready to optimize and elevate performance!   Register Now

The Evolution of AEM Sites Tutorial by gdWebctOverviewNow, you can easily evaluate AEM features in context and minimal configuration. Demos include Sites, SPA Editor, Commerce and advanced features of Assets. AEM beginners will be happy to know that newly included Documentation Journeys provide a narrative approach to AEM documentation, which should help along with the visual guidance provided related in Adobe Experience Cloud videos.For example, here is how GraphQL editor in the browser displays the content fragment requests and how code is rendered and automatically parsed. For more, make sure to hop over to the full headless and GraphQL tutorial.Start out by learning more about the cloud onboarding journey Learn about the changes that happen from AEM sites as a Cloud Service, what's new and what's different. Then, if you enjoy "learning by doing" and want to get up to speed with AEM headless capabilities, check out the headless CMS tutorials.Q&APlease use thi

Authors: @agregg @ben-maloney @danny-miller  Data Governance, honoring consent preferences, and data access control are three foundational pillars for building customer trust and are critical pieces to get right during your Adobe Experience Platform implementation and ongoing use of the platform. According to Adobe’s 2022 Trust Report, 79% of consumers stated that they were concerned about how companies are using their data. We are starting a blog series that will cover how different tools within AEP can support each of these pillars. Today, we’ll focus on Data Governance and AEP’s DULE (Data Usage Label Enforcement) framework.  First off, let’s talk about what we mean we say “data governance”. In this context we are referring to restricting the usage of data outside of platform due to organizational needs or contractual obligations. With so much first party data available in the tool and cross-channel activation opportunities that bring many dif

Test Automation on AEMaaCS (part 1) by @daniel-strmecki   Introduction AEM as a Cloud Service (AEMaaCS) shifts Adobe Experience Manager from a release-based model to a continuously delivered, cloud-native platform. Manual testing simply can't keep up with the pace of deployments, so test automation is now even more important to ensure quality, performance, and stability. Therefore, the move from on-prem AEM to AEMaaCS also demands a shift in testing strategy.An important consideration is that Adobe-developed code is continuously updated and merged with customer code, which needs to keep up with it in every release. This shared responsibility model increases the risk of unintended side effects or regressions, making automated regression testing even more essential.In this post, we'll explore different test types recommended for use on AEMaaCS projects. In part one, we'll examine unit, user interface (UI), and frontend vs backend performance testing. Then, in part tw

As seasoned Marketo Engage users, we’ve built sophisticated lifecycle models, orchestrated complex nurture programs, and fine-tuned our segmentation strategies. But with the introduction of Adobe Journey Optimizer B2B (AJO B2B), many of us are asking: how does it compare—and more importantly, how does it complement what we already do in Marketo?   Marketo Engage: The “OG” and Proven Powerhouse Marketo Engage remains the gold standard for B2B marketing automation. Its strengths lie in: Lifecycle Management: Granular control over lead progression and scoring at a per-record level. Programmatic Flexibility: Supports nearly every B2B use case. CRM Integration: Deep native integrations with Salesforce and Microsoft Dynamics. Tokenization and Personalization: Scalable personalization across channels, deep persona- and activity-based personalization B2B: Journey Intelligence at the Account Level AJO B2B is a complementary layer built on Adobe Experience Platform (AEP). It introduces ca

Hello Experts, I have issue with overflowLeader processing in pages other than first one. In my logic I am dynamically hiding some columns based on the data (zero columns are hidden). This is implemented and works very well but only on 1st page. Required columns are hidden in overflowLeader and data rows:I even changed the label of one of the columns from the code to check if specific data can be accessed. It looks good.But on the second page everything falls apart:Font sizes, .presence = "hidden" settings, even the simplest .rawValue = "TEST"; setting is not applied. Similar setting (font sizes, hiding of columns works fine for data rows - that is why the layout is broken on second page).I am looking for your kind support to help find a way of accessing overflowLeader properties on the second (and subsequent) pages as it seems that my: data.Body.Table.IM_TAB.overflowLeader::initialize is working for 1st page only. I tried all the events under it ... no luck 😞 All hints ar

Attention all Adobe Experience Platform practitioners. We will be closing applications today at 5pm PST. Last chance to:🌟 Gain exclusive access to Adobe insights🤝 Connect with a global network of passionate peers🎤 Share your voice and inspire others🏆 Be recognized as a leader in the community Be sure to get your application submitted today- https://event.adobe.com/2025championapp-AEP?cgen=65FN7HS9&mv=other&mv2=Acrobat-Web

I am trying to leverage Adobe PDF Auto tag API. I already have all the PDFs hosted on AEM assets. I am looking for OOTB way to generating asset id for the pdfs to perform the API operation without need to uploading the PDFs to Adobe server again. 

Hi All, Brainstorming some way to manage the Integration Service Account in Workfront. As we are slowly moving from API Keys to OAuth2 Authentication. It would be interesting to know what the best practice or approach to manage it. I notice for OAuth2 Authentication can only create up to a total of 10 OAuth2 Applications, and this would be an issue as we might be exceeding it.  Thanks in advance! Regards,Bryan

Imagine you are collecting data from your website via streaming using HTTP API. As people browse and do things on the site, that data is being collected. You wish to create audiences using that event data and want to activate those audiences to a cloud storage destination such as S3 or SFTP. However, you are aware you are unable to map experience event data within the destination connectors. This makes it impossible to activate the audiences to such destinations. Secondly, imagine once on the site, people can either authenticate (log in) or choose not to (unauthenticated/anonymous users). In cases where an individual arrives at the site multiple times in a month but does not log in, you want to collect behaviors of such anonymous users over time until they eventually log in. Once they do, you wish to connect their past behaviors to their current known identity.  How do you design a data model that allows you to accomplish all of the above? There are a few approaches

Smart Crop coordinates rely on the aspect ratio. This means that for the different smart crop configurations within an image profile, if the aspect ratio remains consistent for the additional dimensions in the image profile, the same aspect ratio will be transmitted to Dynamic Media.Consequently, the Smart Crop Editor will recommend the same cropping area. As content admin, you can always go in smart crop profile and update the rendition as per your business need if you are not happy with the auto cropping performed by Adobe Sensei. I have captured the steps below for reference.Step 1: Open the image by double clicking it.  Step 2: Click Smart Crop from action bar in the top. Step 3: Edit the smart crop rendition by adjusting the blue border. Step 4: Save once done with editing. Step 5: Publish the image.

When we upload a pdf to DAM, can we pull all metadata from pdf and update the DAM metadata programatically?

Session Details In a world where speed and efficiency are paramount, mastering the art of cache optimization is crucial for delivering a superior user experience. This session is designed to provide you with actionable strategies and techniques to enhance your cache efficiency. Join us to explore practical methods for implementing effective caching strategies, optimizing cache hit ratios, and fine-tuning your cache configurations. Session Recording - Speaker(s) Chaya Sudindrakumar - Sr. Manager at Adobe, Joerg Hoh - Lead Site Reliability Engineer at Adobe & Shubham - Expert CSME at Adobe Session Presentation - https://adobe.ly/MCE    Session Q&A In an AEM Headless setup, what mechanism is used to invalidate cached content fragments in the Dispatcher? Do we need to configure anything additional to ensure cache invalidation when a content fragment is republished?   What happens if only a referenced content fragment is updated, while a persistent query is

AppFolio has seen immense success when using product usage data to onboard and nurture our customers. Using engagement programs and the template provided here for how to structure a product data-driven nurture, written by my incredibly talented colleague @shannonmacq, (LinkedIn) you'll be well on your way to seeing similar marketing successes with your own customers!    Building product-driven nurtures is one of the most powerful options we as marketers have to provide the most relevant onboarding materials, give our customers access to support, and help drive product adoption in one seamless experience. Below is a template for how to think through your first product nurture to create the most tailored experience for your customers.   Stream one:  Welcome Message   Stream One’s objective is to welcome your new customers and help familiarize them with the resources they’ll need for success. You can listen for customers who have just begun their onboarding journe