Product Communities

Hi all - Looking for feedback on new capabilities we released as limited availability    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journey-action   The new action node will ultimately replace all of the native actions in the Journey left rail, but in this release we are allowing users to explore this workflow as an addition to the existing native channels.    Couple of points here:  The new action node is meant to simplify the canvas and cleanup the left rail. (Note in the future we intend to do something similar for events with a generic "event" node).  The new action node will reinforce patterns and UX from single-step action campaigns. - Our goal is to make single-step actions and multi-step canvas feel more cohesive.  This new action node will allow for all the new targeting capabilities to be used within the action configuration.  Mulitple inbound actions can be group

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed. You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys. In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Calendar view: A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and c

I’m part of the AEM Dynamic Media team. We collaborate with customers and partners to promote the adoption of Dynamic Media and share the best practices. Occasionally, we notice customer concerns regarding blurry or dull images delivered through Dynamic Media. Upon investigating these cases, I’ve identified three common reasons that can be effectively resolved by applying a few straightforward best practices. In this article, I’ll outline these practices and demonstrate how Dynamic Media can transform a high-resolution 26 MB TIFF file into a sharp, vibrant 35.6 KB AVIF image. Three Reasons Behind Blurry Images Ingesting low quality imagesWe’ve observed that customers often use JPEG files as input for Dynamic Media. However, since JPEG is a lossy compression format, image details are often lost early in the workflow—before the files are even ingested into Dynamic Media. As a result, these images may already exhibit issues such as banding or compression artifacts. Overlooking Image Sharp

Thanks to your incredible participation in our first survey, we've uncovered insights into how Workfront supports strategic planning. Now, let's take the next step. Are you involved in project management, task assignments, prioritization, or resource management? If so, this quick 5-10 minute survey is for you. Your input today will directly shape tomorrow's tools. Heads Up: Two more surveys are coming soon - diving into content execution, and centralizing work & governance.Let's build the future of work, together.Thanks for being part of the journey!

We wanted to share a quick update on the enhancements we're making to the new version of CRM sync that we announced earlier this year. Based on continuous feedback from customers like you, we're taking additional time to further refine the experience before broadening the availability of our CRM sync. To ensure we meet the high standards our customers expect, we've decided to extend the timeline for the full rollout by approximately three months. This additional investment will allow us to deliver even greater performance, stability, and reliability. CRM sync is a critical part of Marketo Engage; it's what powers connected experiences between marketing and sales. These upcoming improvements will help ensure your CRM integration is more seamless and responsive. We plan to begin offering the updated version in early November through a phased rollout for customers who have it enabled. Thank you for your continued partnership and for helping us make Marketo Engage even stronger. — The Adob

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecyc

July '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities WhatsApp Channel: Journey Optimizer now supports direct WhatsApp messaging, enabling smooth integration into your journeys and campaigns for improved recipient communication and engagement. This native channel delivers out of the box WhatsApp template integration, message preview, personalization, delivery reporting, webhooks, opt-in and opt-out consent management, and more. Previously released in Beta, this capability is now available to all environments (General Availability). Brands: You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send. Previously re

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Work is evolving faster than ever - and we need your help to shape what's next. Are you involved in strategic planning for marketing campaigns, big initiatives, or resource allocation?  If so, this quick 5-10 minute survey is for you.  Your input will help us zero in on the tools, challenges, and solutions that matter most to you.  Coming soon: We'll send out another survey in two weeks focused on centralizing work & governance, project management, and content execution - plus how to measure work effectively. Help us build the future of work - together. Thanks for being part of the journey!

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

Release 8.6.5 April, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.5 New features New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector.   Please find the detailed information around the new features, general improvements and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Fragment Delivery with OpenAPI AEM Content Fragments reuse in AJO AEM 6.5 LTS - Java 21 Support AEM FORMS: Forms Experience Builder Marketo Connector - Phase 2 AEM ASSETS: Smart Tag Enhancements AEM Dynamic Media native integration with AJO B2C Content Hub Enhancements AEM Assets for Figma Turnkey Connector Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.05.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Don't miss this CR #CX Convo! Liz Miller, VP and Principal Analyst of Constellation Research Inc., sits down with Adobe's Shelly Chiang to unpack the game-changing potential of modern Digital Asset Management (#DAM). Key Insights: 📌 DAM is no longer just a digital filing cabinet 📌 #AI is transforming how teams discover, use, and activate content 📌 Modern DAM breaks down silos across marketing, sales, HR, and global teams 📌 Intelligent search means finding the RIGHT asset in seconds, not hours Looking to turn your content into a strategic advantage? 💡 This convo is a must-watch for #marketing leaders trying to scale creativity and drive efficiency. Watch the full interview Watch Video: Here

Hi AEM Community, We’re excited to share that Interactive Communications capabilities are now available in Early Access for AEM Forms as a Cloud Service! Request Form: https://business.adobe.com/request-consultation.html?mktfrm_poi=experiencemanagerforms After a customer is enrolled, organizations need to maintain ongoing engagement—sending welcome kits, monthly statements, bills, and other personalized documents. These communications can be generated on-demand or in batch, depending on the business needs. To support this, our new Interactive Communications Editor offers an intuitive, cloud-native solution for designing and generating data-driven output. Key features in early access include: Intuitive drag-and-drop interface with master pages for pixel-perfect layout and branding Data binding to schemas and databases with dynamic content generation; new “@” shortcut for quick access to data elements Reusable fragments with full control over typography, layout, margins and style

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Model Admin UI Content Fragment Launches UI and API Edge Delivery Services ​with Commerce boilerplate   AEM CLOUD FOUNDATION Support for Authenticated OpenAPIs-based APIs   AEM FORMS: FM Support for Edge Delivery based Forms Highlight Broken Rules on Rule Editor UI  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based auth

Over the past decade, brands have invested heavily in SEO, content strategy, and personalization to drive visibility and engagement across digital channels. But the landscape is rapidly shifting. Today, the customer journey increasingly begins not with a traditional search engine, but with an AI assistant. As generative AI platforms like ChatGPT, Claude, and Perplexity become go-to tools for information and decision-making, large language models (LLMs) are emerging as the new front door to brand discovery. These systems don’t just index content — they summarize it, interpret it, and recommend it. That means they’re shaping brand perception long before a user visits a website. Yet many brands remain unaware that their content is already being surfaced — or overlooked — by these AI tools. Bain & Company reports that 80% of consumers rely on AI-written summaries for at least 40% of their searches. And Gartner projects that by 2028, brands could see a 50% or greater decline in organic

Hi Community Members, We’re excited to share that AEM Forms now has a new SKU purpose-built for AEM Sites Cloud Service or Edge Delivery Services customers!   What’s new? This SKU provides a lightweight, scalable solution for lead generation. Key capabilities include: Agile form authoring: quickly build secure, accessible forms with drag-and-drop components and real-time editing Form reusability: reuse content, themes and templates to scale form creation and streamline updates Data validation and integration: ensure data accuracy with built-in validation and seamless integration with backend systems Omnichannel Forms: embed fast, responsive and omnichannel forms into AEM Sites to improve user experience and drive conversion   Why it matters We’ve heard from many AEM Sites customers who are building forms manually that don’t scale well. This new SKU brings enterprise-grade form capabilities to your Sites implementation within the same CMS.   We’d love to hear from you F

As part of our platform modernization, we are officially deprecating support for the Marketo Engage SOAP API interface as of October 31, 2025. While SOAP played an important role in early integrations, the REST API has long since become the standard for new development. It’s faster, simpler to work with, and better supported by tools and frameworks across languages.   All new functionality is exclusively available through the REST API. If you’re still using the SOAP API—for example, for lead management, custom object syncing, or program execution—it’s critical to begin migrating now.   Planning Your Migration Strategy If you're unsure whether your application is using SOAP, check for WSDL references or webService endpoints in your integration code. In many cases, clients built with libraries like Apache Axis or .NET Web Services are tied to SOAP. Once identified, you’ll want to begin translating your integration logic to REST.   For example, SOAP calls for lead operation

We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey.    B2B Edition enables you to explore every stage of the buyer journey at the individual, buying group, account, and opportunity levels. It provides a holistic view of stakeholder engagement across channels—from first touch to retention and growth—surfacing actionable insights to help you deliver meaningful experiences at every step.    By connecting marketing efforts directly to revenue outcomes, B2B Edition helps align your marketing and sales teams to optimize customer experiences, scale pipeline, and drive strategic growth across the complex B2B lifecycle.     Want to dive deeper? Learn more about Adobe Customer Journey Analytics B2B Edition or reach out to your account director for additional details.   

We are thrilled to introduce the native integration of Adobe Workfront in Adobe Experience Manager Guides—bringing together best-in-class structured content management and AI-powered work management. This powerful combination helps organizations streamline content workflows, accelerate delivery, and enhance cross-team collaboration.Unlock greater efficiency, agility, and content quality across your entire content supply chain.Read the full blog to see how this integration can transform your content operations.

Adobe has just introduced a powerful new capability for marketers: the Adobe Data Insights Agent. This innovation is designed to democratize access to journey performance trends, enabling every marketer, not just analysts, to make data-driven decisions with ease. What’s New? Data Insights Agent not only simplifies insight generation for marketers by enabling them to query data and generate visualizations from scratch using natural language, but it also enables them to make changes to previously built visualizations and to build analyses iteratively. With Data Insights Agent, organizations can: Empower marketers to self-serve data for informed decision-making — ensuring marketing efforts are tested, optimized, and accessible to all. Uncover intricate patterns and insights human analysts might overlook, maximizing customer experience and business profitability. Eliminate bottlenecks by reducing dependencies across teams and allowing data analysts to focus on deeper and more strateg

Starting August 2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition to Adobe Identity by September 30, 2025.    What You Need to Know  Automatic Migration: Adobe will start taking actions to automatically migrate all remaining eligible users if your organization has not completed the migration by September 30, 2025.  Access Changes: Migrated users will no longer be able to sign in using their current Marketo Engage credentials. Instead, they will receive an invitation to join via Adobe Identity, which must be accepted to regain access. Users who are not eligible for migration will not be transitioned and will lose access to Marketo Engage.  Manual Intervention: Ineligible users who cannot be automatically migrated will be skipped. These users can be manually re-added to Marketo Engage through the Adobe Admin Console afte