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Server-Side Optimization with the new Target Java SDK by Anshul Chauhan Abstract We are excited to announce the release of our entirely new Adobe Target Java SDK. Java, being one of the most utilized server-side programming languages, is highly leveraged by our customers. We want our customers to focus more on their business logic rather than the technicalities of integrating with our APIs. Below, we provide our server-side integration goals and best practices to optimize the performance of your Java applications when integrating with our Target Java SDK. What’s Target Java SDK? The Adobe Target Java SDK helps you execute a server-side integration on JVM based architectures using the Target Delivery API. It helps you retrieve and deliver personalized experiences in a highly performant manner. Furthermore, the Java SDK helps manage integrations with Adobe Experience Cloud solutions like the Experience Cloud Visitor ID and Adobe Analytics. There are certain goals that should always be

Part 1: Run Adobe Target NodeJS SDK for Experimentation and Personalization on Edge Platforms (Akamai Edge Workers) by Artur Ciocanu Abstract Adobe Target always provided best-in-class experimentation and personalization. Our edge network is geographically distributed and we have points of presence in different parts of the world. This allows us to be closer to our customers' users, but sometimes this is not enough since fundamentally Target always required a network call to retrieve personalized content. We always knew that this is could be problematic for some of our customers who are looking for near-zero latency for experimentation and personalization. In November 2020 Adobe Target launched NodeJS SDK and Java SDK with On-Device Decisioning capabilities. In a nutshell, On-Device Decisioning allows you to evaluate Target activities on-device avoiding a network roundtrip. For more details please check the official documentation here. Adobe Target On-Device Decisioning, while great

SMS is a no-brainer channel for any Marketo marketer, whether you're B2C or B2B. According to Forbes, SMS has:98% open rateis x4 times more likely to be opened than an e-mailis read within 3 minutes of receipt (90%) In this 2-part article we cover every way you can use SMS as a channel in Marketo, from basic one-way SMS to hacking 2-way using forms to full enterprise-level SMS solutions.SMS BasicsFirstly, you'll need to understand some basic technical terminology: Carrier - this is your phone company (e.g. AT&T, Telstra)SMS Gateway - a paid service which does the actual sending of the SMS via a carrier (e.g. Twilio, Oxygen 8, Burst SMS)Marketo has no default SMS gateway, so you'll need to to find one and create an account for it. To help you, we'll recommend some compatible gateways later in this article.One Way SMS - OverviewOne-way SMS is supported out-of-the-box in Marketo using Webhooks.A webhooks is a simple way for Marketo to connect to an external system, in this case your S

In our previous article (part 1), we covered SMS basics and how to send SMS from Marketo using webhooks. We also briefly touched on several ways to do 2-way SMS in Marketo.In this article (part 2), we cover the first two methods on how to handle inbound SMS: the Marketo Form Hack & Custom Gateway integration.Marketo Form Hack - OverviewThis method is relatively easy to set-up and is good for handling low-volume 2-way SMS, where there isn't too much campaign complexity.You will need a free Zapier account. Zapier is a low-cost ($15/m), easy-to-use, on-line tool to connect apps.Zapier supports several SMS gateways out-of-the box and can also support most SMS gateways using it's 'Webhooks by Zapier' trigger.Limitations of the Marketo Form HackNot high volume - Cannot handle high-volume SMS scenarios (e.g. 100K in a few minutes)Not real-time - Zapier can only process inbound SMS every 5 minutes (at best, free edition is every 15 min)Technical knowledge needed - Zapier requires some tech

Twilio offers a pretty awesome Lookup API to enrich phone numbers with metadata: it can distinguish mobile and landline numbers (Sales will thank you!), determine carrier (which has demographic significance, like it or not), and even do reverse Caller ID lookup. It's reasonably priced, and if anyone knows this stuff, it's Twilio. The weird thing is that even though the Lookup API is 100% webhook-compatible, their docs don't show it being called as a simple webhook request. They only show it in the context of Java, PHP, or other code. Anyway, here's what's needed to call it as a webhook. Lookup requests are authenticated using HTTP Basic Auth. Your Twilio Account SID is the username; your Account Token is the password.     So you just need to create an HTTP Authorization header and then add it to the webhook definition in Marketo. (Marketo supports Basic Auth just fine, but it doesn't present you with distinct username and password boxes.)     An Authoriza

Collaborating with Legal & Compliance Teams in Workfront For many customers, implementing multiple processes and managing system adoption for a single team in Workfront can be quite challenging, so including Legal and Compliance teams in the original rollout might take a little extra effort, but ultimately adds so much value in the long run. For customers in highly regulated fields, Legal and Compliance teams are required to review any external communications, but can also be responsible for directing any state and federal audits, along with research for potential lawsuits. Workfront provides a fantastic use case for these types of collaborative work! For the day-to-day, most Legal & Compliance teams don’t have time to dig into the detailed tasks of each project. They just need to know: What’s coming up (so they can prepare with time management and staffing)? What’s currently waiting for their approval? What did they previously review and did they approve or reject? Here are

Welcome back to the Marketo Success Series!In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo Engage to drive success. In this edition, we teamed up with Champion @jessica_kao3 to cover which reports to focus on for your programs, how to get the most value out of Marketo Engage reporting, her 5 common reporting best practices, and more!      Reporting is embodied in everything you do as a marketer. All too often reporting happens as an afterthought instead of being part of what you do every day. As marketers, we can get caught up in the day-to-day execution of endless tradeshows and webinars, creating content, and executing. But only afterward when everything is done do we tend to think about reporting. What was the outcome of our marketing efforts? Do we do that marketing tactic again?  By then it’s too late and that’s why I see so many marketers str

Hello Marketing Nation,   Welcome back to the Marketo Success Series! In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo Engage to drive success. In this edition, we teamed up with Marketo Engage Champion Alex Greger and Champion Alumni Lauren Aquilino to talk about Landing Pages, why you should use them, the difference between Guided and Freeform, A/B testing, and more!    What are Landing Pages? Landing Pages are Marketo-hosted pages that allow you to display content and track visitors. There are 101 opportunities I can think of to use landing pages: Webinar registrations Content downloads Party invitations Campaign microsites Pay per click campaigns Account-based marketing Direct mail efforts The list goes on.   But let’s get some technical considerations out of the way. First, your Marketo landing pages should have a CNAME that is a subdomain of your main

Adobe Summit 2021: Announcements & Impressions by TAD REEVES Abstract Adobe Summit 2021 is now a wrap! Last year’s Adobe Summit happened right at the start of lockdown, and so had to very rapidly do a pivot from a massive 20,000-person in-person conference to a first-ever virtual experience, an experience that left many of us wondering what Adobe could put together if given the time and space to do a virtual conference right. So, this year, production quality was vastly higher, with considerable effort put into a brand-new Summit site to stream all of the sessions live to 28,000+ people simultaneously. Video: Impressions of Adobe Summit 2021 & Our Favorite Bits I got together with a number of other Adobe Marketing Cloud cohorts for a quick run-down on our thoughts on Adobe Summit 2021, along with some of the top announcements that we each were all excited about. Give it a watch, and let us know what you thought of this year’s Adobe Summit! Read Full Blog Adobe Summit 2021: A

AEM 6.5 and JDK11 by Initialyze Abstract We recently switched to Java 11 with AEM 6.5 for some of our customers and ran into several issues especially with environment stability. This post outlines some of the items you need to be aware of and address when using Java 11 with AEM I’ve organized this post into a short version and a long version. If you’ve already done all the work of updating your pom, dependencies, compiler, plugins, to work with Java 11 but, having environment issues only, the Short version below outlines quick steps that you can take to ensure your AEM instance is stable after builds and deploys. The Longer version in this article walks through all the things you need to take care of when using Java 11 with AEM in more detail. The Short Version The short answer to get these JDK11 and AEM issues resolved to ensure a stable enviroment – make the following changes: Update sling.properties Go to /crx-quickstart/conf/sling.properties and update the extra packages &amp

AEM In Action: Custom Field in A Page Properties Tab in AEM by Veena Abstract Video: https://youtu.be/UgwJzjY_PFM Another AEM in Action Series Video. This time it is a really simple video which explains how you can add custom tabs/fields in page properties. As always I am not aiming for the seasoned developers but any AEM newbie who might be struggling with these basic concepts. I hope you find this video helpful Read Full Blog AEM In Action: Custom Field in A Page Properties Tab in AEM Q&A Please use this thread to ask the related questions.

How to Add Personalization to Slick Carousel in Adobe Experience Manager (AEM) by LEO RUIZ Abstract Intro Having to personalize the carousel component is a common request from clients, and typically it needs to support personalisation. This should be a simple request, but without understanding the intricacies of DOM triggers, you'll quickly get frustrated by errors when trying to preview the component. Read on, as we uncover the core issue and demonstrate how to solve it. Aw, Snap! Throughout my extensive experience as a Front-End Developer, I've found myself on more than one occasion having to create an AEM component that contains a carousel, that should also supports personalization. It seems like a rather simple task on the surface - but there is one big problem. After personalizing the carousel component, clicking ‘View as Published’ would immediately collapse the entire site and throw up an ‘aw snap’ error. Not great! Read Full Blog How to Add Personalization to Slick Carousel i

Adobe Experience Manager, the leading headless CMS* by Adobe Abstract Adobe Experience Manager is a headless CMS, who knew? Let's explore why organisations are evaluating headless content delivery and how AEM can help. Why would you need a headless CMS? IT is looking to address Agility and Flexibility Organisations want to deliver app-like experiences in addition to regular content pages Javascript frameworks like React and Angular have matured Content delivery channels have increased in number and technology has diversified So, IT needs a flexible, decoupled, developer friendly CMS. AEM's Pillars for Headless GraphQL and Content Services power efficient rendering in client applications and robust APIs for content management AEM's Content Fragment Model editor enables you to define content models, relationships and governance via a no-code GUI. Our content fragment editor is an intuitive user interface for creating and managing content. Experience Fragments can be delivered as json

Introducing the AEM Dispatcher Optimizer Tool by Bruce Lefebvre Abstract What defines an “optimal” Adobe Experience Manager (AEM) Dispatcher configuration? And if there really is such a thing, why not just print it here in place of this post? Better yet, prevent anyone from actually configuring the Dispatcher at all, and only support the optimal configuration! Unfortunately, it’s not quite that simple. While the exact property values, number of farms and vhosts, and contents of the /filter set will vary between each AEM implementation, there does exist a common set of goals which all optimal Dispatcher setups seek to achieve. At a high level, an optimal configuration will: 1. Maximize the cache hit ratio of the public facing site 2. Reduce the impact of unexpected or malicious requests 3. Limit the effect of activations on the contents of the cache At Adobe, we’ve been working on a tool to help you optimize your use of the Dispatcher in pursuit of these 3 goals. In this post I’ll be

Hi, I have two questions which are related to the usage of the "uber-jar" in an IDE like Eclipse:  Question 1) Why the file "uber-jar-6.5.5-sources.jar" does not contain at least the source code of the open source libraries which are included in the uber-jar? Why it is either empty or not provided by Adobe at all? For example, why it does not contain the source code of "org.apache.jackrabbit.api.security.user.UserManager"? At least the file "uber-jar-6.5.5-javadoc.jar" contains the Javadoc of the above-mentioned class, but why the file "uber-jar-6.5.5-sources.jar" does not contain its source code? It is an open source project and you can see links to its source repository here: https://jackrabbit.apache.org/jcr/source-repository.htmlTherefore I do not understand why Adobe did not include it (and the source code of other open source libraries) in the file "uber-jar-6.5.5-sources.jar". In case if Adobe does not provide the "sources" file 

Hi Everyone, In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and/or the Adobe Campaign Classic​ Community forums, we present to you the two top users in the Community for the month of April 2021 - @darren_bowers and @amit_shinde Congratulations and a big thanks to both of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become the top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month! While we hope that this token of appreciation motivates you to give back to other members, we also hope that you already enjoy helping your Community friends with their queries, as this helps us build a better product for you.

Hi Everyone, In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and/or the Adobe Campaign Classic​ Community forums, we present to you the two top users in the Community for the month of April 2021 - @darren_bowers and @amit_shinde Congratulations and a big thanks to both of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become a top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month! While we hope that this token of appreciation motivates you to give back to other members, we also hope that you already enjoy helping your Community friends with their queries, as this helps us build a better product for you. We're always open to new ideas for Campaign Classic, and can't wait to

AEM Cloud Service - Configure file upload max size per asset type, restrict upload from UI by Sreekanth Choudry Nalabotu Abstract Goal AEM Cloud Version : 2021.4.5226.20210427T070726Z-210325 (April 27, 2021) Maximum asset size for uploads from AEM UI can be configured by overlaying /libs/dam/gui/content/assets/jcr:content/actions/secondary/create/items/fileupload@sizeLimit in /apps, however if the requirement is to configure limit per asset type (eg. jpg, png, mp4 etc.) the following extension could be useful.... 1) Create a custom widget /apps/eaem-cs-restrict-assets-size/dam-tools/textfield/textfield.jsp to read the values from config resource /conf/global/settings/dam/eaem-dam-config <%@include file="/libs/granite/ui/global.jsp" %> <%@page session="false" import="com.adobe.granite.ui.components.AttrBuilder, com.adobe.granite.ui.components.Config, com.adobe.granite.ui.components.Tag" %> <% Config cfg = cmp.getConfig(); String CONFIG_RES = "/conf/global/settings/d

AEM - Veeva Vault Integration Usage by Adobe Docs Abstract Setup This guide will walk you through getting the connector up and running. IMPORTANT For each system, these steps need to be performed by an administrator for each system. Steps in this documentation will guide you through creating integrations/registrations that involve assigning permissions and/or admin access. It is your responsibility to ensure these steps comply with your company policies before performing, and to perform them carefully. Install Integration Package You will receive access to the integration AEM package. There are two options to install the integration: Package Installation - Straight forward and less involved. POM Installation - More advanced, but can be useful when using AEM Cloud Manager and upgrading the integration. Package Installation To install the package, download it with the link provided in the onboarding email. Detailed instructions for installing an AEM package can be found by clicking

Create an Adaptive Form by Adobe Docs Abstract Adaptive forms are new-generation forms that are dynamic and responsive. You can use Adaptive forms to deliver personalized experiences. You can also integrate adaptive forms with Adobe Analytics for usage statistics and Adobe Campaign for campaign management. For more information about adaptive forms capabilities, see Introduction to authoring adaptive forms. Read Full Blog Create an Adaptive Form Q&A Please use this thread to ask the related questions.

AEM - Linux | Installing 32 bit version of shared libraries by Adobe Docs Abstract Installing 32 bit version of shared libraries When AEM FORMS OSGi or AEM Forms j2EE is deployed on Linux, you have to ensure that 32-bit versions of a set of shared libraries are installed and available. The descriptions are from the packages themselves. 1. expat (Stream-oriented XML parser C library for parsing XML, written by James Clark) 2. fontconfig (Font configuration and customization library designed to locate fonts within the system and select them according to requirements specified by applications) 3. freetype (Font rendering engine, developed to provide advanced font support for a variety of platforms and environments. It can open and manages font files as well as efficiently 4. load, hint and render individual glyphs. It is not a font server or a complete text-rendering library) 5. glibc (Core libraries for the GNU system and GNU/Linux systems, as well as many other systems that use Linux a

Basic configuration for Data Views in Customer Journey Analytics by Adobe Docs Abstract Video: https://images-tv.adobe.com/mpcv3/2382/87a47bde-4767-4bcb-be72-7e320c1bb88d_1618959297.1920x1080at3000_h264.mp4 Once you have created a Connection in Customer Journey Analytics to datasets in the Adobe Experience Platform, you need to create a Data View for that Connection, so that you can use the data in Analysis Workspace on Platform. This video walks you through the basic configuration of a Data View. Creating a data view involves either creating metrics and dimensions from schema elements or utilizing standard components. Creating metrics or dimensions gives you an enormous amount of flexibility. Previously, the assumption was that if you had datasets in Adobe Experience Platform, string fields were used as dimensions and numeric fields were used as metrics. In order to change any of these fields, you had to edit your schema in Platform. The data views UI now allows a more freeform def

AEM Headless Tutorial - GraphQL Modeling Basics by Adobe Docs Abstract Content Fragment Models These Content Fragment Models: 1. Are used to generate the Schemas, once Enabled. 2. Provide the data types and fields required for GraphQL. They ensure that your application only requests what is possible, and receives what is expected. 3. The data type Fragment References can be used in your model to reference another Content Fragment, and so introduce additional levels of structure. Read Full Blog AEM Headless Tutorial - GraphQL Modeling Basics Q&A Please use this thread to ask the related questions.

Customer Journey Analytics - Include or exclude dimension values in Data Views by Adobe Docs Abstract Video: https://images-tv.adobe.com/mpcv3/5222/f4d6aaaa-6d55-4ca0-a6f8-84cdc5f5023d_1619213523.854x480at800_h264.mp4 With this Data View configuration feature, you can filter values in dimensions in order to make your analysts’ lives easier when they are creating projects in Customer Journey Analytics. You’ll thank me later (after your analysts thank you). Read Full Blog Customer Journey Analytics - Include or exclude dimension values in Data Views Q&A Please use this thread to ask the related questions.

Audience and Profile Activation to Enterprise Destinations Blueprint by Adobe Docs Abstract Share profile and audience changes and events in streaming or batch from Real-time Customer Data Platform to enterprise data stores and applications. These profile and audience events can be used to initiate a sales or support action to the customer such as following up on an abandoned application process or webinar registration or to update enterprise applications with the latest customer attributes and intelligence from Real-time Customer Data Platform. Use Cases Profile and audience activation to cloud storage destinations, or streaming destinations for enterprise tracking, storage, analysis, and activation of customer data and insights. Read Full Blog Audience and Profile Activation to Enterprise Destinations Blueprint Q&A Please use this thread to ask the related questions.