Adobe Target

Join Brian Hawkins from Adswerve and MiaProva and Drew Burns from Adobe for a practical walkthrough of what MCP tooling means for Adobe Target practitioners. Key takeaways:What Adobe Target's MCP tooling is and what it means for your optimization practice How MiaProva's native MCP integration works and what it makes possible across Adobe Target, Analytics, and Customer Journey Analytics Ready-to-use prompts you can take directly into Adobe's toolingRegister here:https://adswerve.com/webinars-videos/mcp-tooling-in-adobe-target

Hello Target Users,I have a scenario where i have to show different experiences for mobile and non-mobile users within the same activity. So i am using multiple audience in configure option to solve that (screenshot attached).But this seems to working only for non-mobile users, mobile users also seeing the same experience as non-mobile users. Am I missing something? or is there any other way to create activity for this scenario?Thanks in advance!

Hi Team,We are using Adobe Target legacy pre-hiding JavaScript snippet with 1500ms timeout to avoid flickering but page performance tools flagged this as a potential cause for low scores in desktop and mobile. Adobe support team suggested to use Flicker Manager V2(Beta) with timeout 2000ms and 1500ms but we still see flickering.Our Launch configuration has Adobe Target V2 extension configured with 3000ms timeout. I read in few articles that these two timeout configurations complement each and are required.I have couple of questionsIs pre hiding snippet required to be loaded on web pages where we do not have A/B test activity or personalized content? Or can we load only on pages where they are configured? Did anyone use Flicker Manager V1/V2 ? Does it solve the flickering and page performance issues?

A form based activity was created which was available in the network response call but not on my website  when I was using apply propositions . My apply propositions was implemented in the following manner : - To make that available on the website , I have to explicitly add the following custom codevar prop = event.propositions.find(  p => p.scope === "appinstall-popup-mbox");document.querySelector(  "#abc-membership > section > div > div").innerHTML =  prop.items[0].data. Content; Is there any optimal way to do it or the reason why a seperate custom code is required.

It seems it was possible using VEC extension in Chrome, but Chrome no long has this as an option.So...for a Target user, who knows nothing about CSS or Code can a user change the :hover effects of a text link or a button with text?Is there anything in the existing UI that could do this. I have found the basic RTE options that can style the text but nothing about adding button/link states.Our customer base/AEM editors should be able to do with without getting a developer involved to write inline CSS as this is Marketing tool not a Developer tool. Any ideas more than welcome!  

Hi,We're running A4T (Analytics for Target) and seeing significantly underreported unique visitor counts in Target reports compared to Adobe Analytics.Our tracking server was confirmed working correctly (HTTP 200) a couple of months ago. However, we've now identified a possible mismatch between the tracking server configured in Target and the one showing in Analytics console logs. We've reported it to Adobe but wanted to ask the community in the meantime.Note: Target's reporting console is currently down (Adobe is aware), so we can't fully confirm the numbers from that side either.Questions:Can a tracking server mismatch between Target and Analytics cause A4T visitor counts to be significantly underreported? Any other A4T config parameters worth checking while we wait for Adobe's response?Thanks

hello internet friends ! just some Q about analytics / target stitchings.  I have come to understand that this is accomplish via the SDID.  also it seems that SDID is fresh generated by hit (analytics, target or perhaps both).   my Q is this...does the Visitor API initialziation  instantiate the SDID?  If so does it ultimately matter if/when/how the mbox calls are execute on the page in relation to SDID initialaizions?  also are the SDID sets 1:1 or many:many are there any docuementations on this?

The recording of today’s Experience League LIVE show is now available on Experience League:https://experienceleague.adobe.com/en/docs/events/experience-league-live-recordings/episodes/exl-live-episode-06-24-26Target expert ​@drburnsTarget27 shared the latest ground-breaking innovations in Adobe Target as we embrace our new agentic era with a new Target MCP. We’ll share what it does, how to access it and show it in action. We’ll also showcase all of our new Adobe Target releases with demos showcasing expanded use cases and improvements in intelligence and execution!Jump in, ask your questions here, and connect with our experts.

We are showing the 10-15 products to the user in which when user like 3-4 products will show them the filtered recommendations on the basis of there liked products and it should be real time. 

We are running an AB test to test updated Headline copy on a landing page. We are testing 4 variants (including control) and have manually set the allocation to 25% to each. I understand that audiences will never exactly match the allocated manual distribution, however in our latest AB test one variant is seeing a significant misallocated. Some background:Allocation manually set to 25% This is an AB test for updated headline copy, no technical or component changes and no difference in how the variants were set up. This is the ONLY test active on the site, there is no collision with other tests There is no audience or segment applied: all users are eligible The gap is present for the duration of the experiment (so its not a one time blip) I am struggling to determine what would cause this and if invalidates the results of the test. Has anyone experienced something similar? How can we avoid in the future or prevent?

I have a specific query on Adobe target implementation through Web SDK for React Single Page Application.I am using Adobe Client Data Layer to send data to AEP, AA and AT. ACDL DataElement change event "pageName" triggers on every SPA page of my react application.On "page view" xdm, I am setting the viewName parameter as shown in below screenshot.On page view send event action, I am using both the checkboxes related to AT (Render visual personalization decisions and automatically send a display event)Screenshots of the rule and action configs are below.I have flight-search page and flights page. Users will land on home page and can navigate to flight search page to search the flight once search completed user will land flights page where it listing available flight option. I have created the recommendation activity to show some recommendation in flights page. I can see the viewName being set properly. However, when the recommendation is not visible when navigate from flight-search page

Hello internet friends, Aside from the classical rando Int roll method using profile scripts, does anyone know of any other patterns to split audience members into groups for A/B testing assignment (disjoint) ?  Curious if Target has any new-ish built in feature for handle this out of the box.

I want to integrate Adobe Target into my react native app via Edge SDK and run few A/B test activities. I also want to create few tests for the webview screens .Also, what part will have to be done by the app developer in terms of UI changes other than the app setup?

Adobe Target Webinar | From Practice Field to Game Day: How the Packers Built a Winning Optimization Program Date: Friday, June 26, 2026Time: 10:00am - 11:00am PT Join us for this thought leadership collaboration between Adobe and the Green Bay Packers to learn how one of the NFL’s most iconic franchises built a disciplined, scalable optimization program using Adobe Target. In this session, you’ll learn:How the Packers moved beyond one-off tests to a program focused on insights, confidence, and long-term momentum. Real-world use cases from Packers.com and the Pro Shop, including hypothesis, test design, and results. Best practices for governance, prioritization, and measurement in a highly seasonal environment. How to prepare your organization for more advanced personalization capabilities​​​​​​​​. Seats are limited. Register today to be a part of this memorable experience. 

I want to show a popup to users who are trying to leave my website and I referred to this tutorial. Problem is, I am not seeing option to enter “Custom Code” or Compose. I haven’t worked in Target in last few years and UI has changed quite a lot. Can anyone please provide guidance here?  https://github.com/Adobe-Marketing-Cloud/target-experience-templates/tree/master/lightbox-exit-intent

I’ve been running SEO and backlink experiments for DentPrime using different platforms within the Adobe ecosystem — including public project pages, shared assets, PDF links, portfolios, and other Adobe-hosted content.The issue is that none of the backlinks I created through Adobe applications appear in:SEMrush Google Search ConsoleEven after waiting for indexing and checking crawlability, these links still don’t show up.This raises several technical SEO questions:Are Adobe-generated backlinks automatically tagged as nofollow, ugc, or otherwise ignored? Does Adobe block crawler access through robots.txt or JavaScript rendering? Could these links exist in a way that Google can crawl but chooses not to report? Are SEO tools like SEMrush unable to detect links inside Adobe-hosted environments? Do Adobe apps create temporary, sandboxed, or non-indexable URLs? Has anyone successfully tracked backlinks from Adobe Express, Behance, Adobe Portfolio, Acrobat shared documents, or similar services

We would like to thank the 550 customers who registered for this event.The objective of this webinar was to provide a "sneak preview" and a look under the hood to discover what our engineering and product team are working on.Watch the recording of our May 12 webinar here:  Agenda:Major UI releases: Insights Home Page, Allowlist URLs, Flicker Manager, CDN Experimentation SDK Sum up of main Roadmap Features Experimentation Accelerator 🎉 Big Announcement: Adobe Target MCP server is generally available! Adobe is officially connecting your Adobe Target environment directly to your favorite AI assistants. More information here  Slides are attached to this post and can be downloaded as a PDF attachment 👇For customers who want to share their feedback, you are welcome to submit the following MCP Form multiple times as new ideas or feedback come up. Thank you for helping us shape the future of Target.The Q&A file for this event is available here.CC: ​​​​​​@VittoriaZocco for visibility 

Can Auto-Target and Auto Personalisation’s machine-learning use audiences created in the Target Audience Library directly?The documentation (What Data is Collected to Build Machine-Learning Algorithms? | Adobe Target) specifically references audiences created in Experience Cloud (with examples of Adobe Analytics and Adobe Audience Manager), as well as audiences created in Platform CDP, but it is not clear whether audiences created in Target’s audience library are used by the machine-learning.For context: We have a single mbox parameter which contains a comma delimited string of identifiers which relate to audiences defined in an external platform. We create audiences in the Target Audience Library to split out each separate audience and make it usable. The string itself will be relatively useless to the ML models. Ideally the audiences we already create in the Target UI will be available.Thanks!

I am very much new to adobe target and need some insight on the current implementation on the website.Please help 

Hi,I’ve missed the last 2 Adobe Target Engineering Webinar’s (#4 and #5). Were these recorded and if so would it be possible to share the links please? 

Hi all, I have created two activities with two different location names for the android app. the activity with the location name bottom-sheet-mbox-fragement is delivering as expected, but the activity with the location name target-global-mbox is not delivering. has anyone faced this scenario before?

With Claude or Cursor, is anyone using any MCPs that are helping either with code, workflow or analytics within work being done in Adobe Target?

Hi, I am looking to see if there is a way to get notifications to a webhook when Activities are created/updated in Target?