Exit Intent Popup in Adobe Target | Community
Skip to main content
Isha Gupta
Adobe Champion and Community Advisor
Isha GuptaAdobe Champion and Community Advisor
Adobe Champion and Community Advisor
June 4, 2026
Solved

Exit Intent Popup in Adobe Target

  • June 4, 2026
  • 3 replies
  • 323 views

I want to show a popup to users who are trying to leave my website and I referred to this tutorial. Problem is, I am not seeing option to enter “Custom Code” or Compose. I haven’t worked in Target in last few years and UI has changed quite a lot. Can anyone please provide guidance here? 

 

https://github.com/Adobe-Marketing-Cloud/target-experience-templates/tree/master/lightbox-exit-intent

Best answer by prateek2002

Hi Isha

Try this path:

Create/Edit Activity → A/B Test → choose Visual → select your workspace (if your org has that option) → enter the Activity URL → click Create.

Once the page opens in the Visual Experience Composer, look at the left rail. Just below the + icon, click the Modifications icon (clock/toggle icon). That opens the Modifications panel.

From there:

  1. Click Add Modification
  2. In the first dropdown (Modification Type), choose Custom Code
  3. Paste your code in the content area
  4. Click Save

Hope this helps.

3 replies

P
Adobe Employee
prateek2002Adobe EmployeeAccepted solution
Adobe Employee
June 4, 2026

Hi Isha

Try this path:

Create/Edit Activity → A/B Test → choose Visual → select your workspace (if your org has that option) → enter the Activity URL → click Create.

Once the page opens in the Visual Experience Composer, look at the left rail. Just below the + icon, click the Modifications icon (clock/toggle icon). That opens the Modifications panel.

From there:

  1. Click Add Modification
  2. In the first dropdown (Modification Type), choose Custom Code
  3. Paste your code in the content area
  4. Click Save

Hope this helps.

    I
    Adobe Champion
    IshaGu4Adobe Champion
    Adobe Champion
    June 5, 2026

    Thanks! That was super helpful Found it. Would there be any experience on Exit Intent popup as well?

    Lehigh1995
    Lehigh1995
    Level 2
    July 28, 2026

    ​@Isha Gupta , I may be stating the obvious, but I would make sure this is a mobile-first design with a concise, actionable CTA and a simple user experience.

    For example, I would include a "Continue" button (to leave the site), a "Remain on Site" button, and an "X" in the top-right corner that functions the same as the "Remain on Site" option. I would also consider hiding the prompt if the user loses focus and implementing display caps to avoid overexposure.

    I would work with your UX team to develop a few prototypes, such as a full-screen takeover versus a smaller, less intrusive pop-up. You could also consider running a multivariate test to determine the most effective experience.

    Lastly, I would think about guest users versus members when planning this prompt. I would also consider testing on select pages before expanding to the entire site, or starting with a smaller percentage of traffic (e.g., 20%) and scaling based on the results.

    If this is for an e-commerce site, I would start on the cart page or within the check-out flow, where there may be an opportunity to reduce abandonment.

    I have run similar tests in the past and uncovered some valuable insights. Best of luck!

    Ben Griffith
    Terms & ConditionsAccessibility statement

    Loading footer...