Adobe Marketo Engage

Hey guys, I was hoping you could help clarify. Our Salesforce admin noticed some activity in Salesforce indicating that the Marketo integration user has been deleting records. While we don’t have any campaigns in Marketo that perform deletions directly in Salesforce, the team is considering removing the integration user’s delete permissions to help isolate the issue. Before making that change, I wanted to understand if there could be any unintended consequences. Since Marketo does handle lead merges, and merges in Salesforce are treated as deletions of the losing record, I’m concerned that restricting delete access might cause sync errors or disrupt merge operations between the two systems. Could you shed some light on the potential impact of removing that permission? 

メール内リンククリック後のリードの行動は、どのようなツール・パラメータを用いて集計しておりますでしょうか。

    For those of us in marketing operations who are wired to crave efficiency, governance and time-saving techniques, Marketo Engage tokens have always been a critical part of our process. Until recently, tokens could be created at a local (program) level or at the folder level within Marketing Activities. Fast forward to today, in addition to still having your tried-and-true local tokens, you now have the ability to create instance-wide tokens that can be applied across any program or folder!    You can add and edit global tokens by going to the Admin tab, navigating to the left-hand side navigation tree and clicking My Tokens. Here you can drag, drop and edit token types, names and values to your liking. Note that you have to have admin permissions to access this. These tokens will now be available to use in any program when navigating to the program itself and clicking on the My Tokens tab.    When creating a global token strategy you'll want to think o

How to get Email Subject or Body which are generated dynamically for a campaign smartlist with velocity. Want to know exactly what was sent to a lead after resolution of velocity script. Lead has multiple custom object and email velocity scripts uses that as input and generates email body. What to figure exactly what email was sent to a lead 

When our Adobe leadership first encouraged us to use AI in our work, I was hesitant. I’m no Luddite – point me at any new gadget or a cool app that I can use in my job to make things easier, faster or just more interesting! So, it wasn’t a “resistance to change” thing. And I’m reasonably confident I’m not contributing to the creation of time-traveling cyborg assassins because I’m embracing AI prompts in the 2020s. (Don’t come at me, SkyNet.)   So what was causing me to drag my heels about AI as a tool?   It felt like…cheating. So – and part of using AI ethically is to be transparent about it as a source – I asked the AI tool that we use here in Adobe why using AI feels like cheating. It’s one of the first prompts I used. And its answers were illuminating to me: Cultural norms value hard work, skill, and effort; using AI to improve efficiency may seem like it skips these steps, even when thoughtful decisions are still involved. Uncertainty About Ownership: “When AI aids idea

hiI would like to get count of emails sent by all the workspaces per month.We would like to see the usage of Marketo per each month. (similar to the screenshot attached)-Can someone help?  Is it possible to get all the counts in one report?ORdo I need to report for each workspaces separately and consolidate that in an excel sheet?{we have about 25 workspaces on our account} thanks-Sree

Hi,I have a test program created in the year 2018.Today Imported program members via bulk API with program member status as "Member"  and set program member values.API returns status "Queued" and import completed without errorsI do not see any program member when I clicked on program "Members" tab in Marketo UI.ironically, I saw all emails when I exported program members data.Program type is default, channel is emailI can see program members in Marketo UI if I import emails via .csv file manually.Can you please help me to understand what's going wrong Thanks,Babu

Hi everyone,I'm integrating external database lists into Marketo, and part of the business requirement is to create new static lists in Marketo automatically from that external source.The database API requires passing a folder ID or program ID where the lists should be created. However, in the Database section of Marketo, there are only folders and lists, no programs. Also, folders in the Database don’t display any ID in the UI.How can I find the correct folder ID to use in the API request, so the integration knows where to create these new lists within the desired folder in the Database section?Thanks in advance for your help!

Hi,We have 2 websites on separate domains, that we want track with a single Marketo instance. Site 1Munchkin tracking codeMarketo forms Site 2Munchkin tracking codeSalesforce commerce forms Our plan is to submit the munchkin tracking ID along with the Salesforce form, which will then be used in a Push Lead API call  to associate the visitor activity with the lead after it is synced to Marketo. However, if a lead first fills out a standard Marketo form on Site 1, and then fills out the form on Site 2 (triggering the process above), what will happen? Will the lead become associated with the munchkin ID of Site 2 only, and Site 1 activity will no longer be tracked? Or does Marketo maintain the association of multiple tracking IDs? Thanks,

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain

Hi all,We need to create a custom token with custom object fields in order to push this data by a webhook. We're trying to preserve our API quota. Is this possible? I'm able to create an email script token to pull in the fields but it's only at program level. Am I doing this wrong?

Hi, We are using a Salesforce Commerce experience with a non-Marketo form, which creates leads in Salesforce, which then sync over to Marketo. However, no Marketo web visit data is being collected, so I'm looking to use the Push Lead to Marketo endpoint to send the submission to Marketo and tie it to the web visit data being collected by Munchkin (already installed on the commerce site). How do I do this to avoid conflicts with the same lead being created in both systems?Can I just associate the lead that is initially created in SF with the munchkin cookie somehow? Thanks!

Hello there!I wanted to check if you have any recommended post-migration tests from your experience with Hyperforce transitions to help ensure everything continues to run smoothly. Thanks!

I have multiple engagement programs set-up which have been running for a few years. I want to have a list of all emails that are currently active within those nurturing programs. How can I pull it out?

Hi, We frequently encounter sync errors from records that have moved to a status further in the status progression in SF, but remain in the previous status in Marketo, triggering a validation error for statuses that should not be allowed to move backwards. For example, a lead was created in Salesforce as Pre-Qualified, updated to MQL in Marketo, then updated to Working (which is a status further in the progression than MQL). When the sync took place, it triggered the validation error: "FIELD_CUSTOM_VALIDATION_EXCEPTION: Lead Status should not be moved backward (other than Unqualified or Nurture). Sales Ops can make the change if necessary." How can I prevent this from happening?

Hello, We've been having issues with Bots filling out forms on our pay-per-click campaigns and I'm exploring ways to block them. We have used Bot blockers such as reCaptcha and URLs on the webpage only visible to bots. I was wondering if there is a way to use a hidden field on a form (only visible to bots) and if the field has information in it to block it from processing. If anyone has other solutions for blocking bots, I'm all ears. Thanks in advance! Alex 

Hi, I currently have a form made and aligned like this:  However, when i insert the form into my landing page, the formatting gets messed up, and everything seems to be stacked:  Does anybody know why the alignment is changed in the landing page? Here is a preview URL for my landing page if there's something within the inspect elements that I am missing: 925-OPE-062.mktoweb.com/lpeditor/devicePreview?p=1173&t=sVt4qRXPhq5SK2tvX6dQdg,,&m=925-OPE-062

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginning November 13, 2025. Once all active sandboxes are deployed, there will be a phased approach for Production instances where the newer version will be deployed as a limited GA plan, starting November 25.   Is there anything we need to do in order to deploy the newer version? There is nothing you need to do. It will be deployed directly to your subscription.   Is there any new functionality that will be offered with the new version? This version is a technical upgrade and offers the same functionality as the previous version. The key benefits are improved performance and efficiency.   Can we choose to opt out of the new version? No, this new version applies to all subscriptions.

My campaigns are not updating the status icon when they do run until I click back onto it. It changes to show the clock when it is scheduled, but will not change to the green checkmark to note it was run until I click back on it after it was run.This also means that those campaigns, that are already run but showing the clock still, appear in campaign inspector. Does this happen for anyone else, or is it just me?

Popping up different Dynamic Chat dialogues for known SFDC Contacts vs. SFDC Leads is a basic ask. It’s a smidge trickier than you might expect, though, for 2 reasons:   (1) you can’t sync SFDC Type from Marketo to the DC database(2) you can’t sync SFDC Is Deleted, another key component   Don’t worry, it’s still easy.   Mirror SFDC Is Deleted Create a custom Boolean field SFDC Is Deleted Mirror. Keep that field updated with a simple trigger campaign:   Sync SFDC Contact ID, SFDC Lead ID, and the new mirror field With the mirror field in hand, you have everything you need to reproduce SFDC Type in Dynamic Chat:   Build your audience criteria Now you can match SFDC Contacts:   And SFDC Leads:   Not too intimidating, right?  

The Forms 2.0 lightbox() method is fully functional, but commonly misused.[1] I’ve had a post in my drafts for ages — “Tips for a smoother lightbox() experience” — but in the meantime lightbox() has become unnecessary because all modern browsers support <dialog>.   IMO, the coolest things about <dialog> are: its built-in responsiveness: desktop and mobile browsers automatically position the modal correctly its native controls: the Escape key and back-swipe both close the dialog its easy styling: transform ::backdrop with any CSS properties   Secondarily, <dialog> minimizes the need for JavaScript. The JS in this post is only necessary because Safari doesn’t support Invoker Commands yet. In Chrome and Firefox, you can close and open the modal using HTML alone, no extra JS!   Here’s a modal Marketo form inside a <dialog>:   The markup is amazingly simple, just put the standard form embed inside a <dialog> and add a close <button&g

If you have migrated to the new Marketo IMS (Identity Management), you may have started to notice something: Many new features are getting unlocked to you as an admin user.  I am certain that you, like me, are excited about some of these new features we are seeing from Adobe that are making our lives as admins and marketers easier.   One of these features that has been unlocked is a “Merge Fields” feature.   When I first discovered this new Merge Fields feature, I became instantly excited because one of the issues that we have had as Marketo Engage Admins is with duplicate and/or extraneous fields.  Duplicate fields can result from a number of sources, such as errant Salesforce field setup, lax Salesforce admin field level security settings (many of which are unnecessary and can cause sync backlog issues), bespoke field additions, or fields created for prior use cases that are no longer needed.     Prior to this feature being launched, we faced

Join us for this AMA on December 3rd, 2025, from 9 AM PST to 10 AM PST, as our expert Ather R. (@Ather01) answers your burning questions about keeping your Marketo Engage database clean as Salesforce CRM Integration is being upgraded!   RSVP NOW   As a Marketo Engage admin, you know the challenge: your database needs to stay pristine and your Salesforce CRM integration needs to work flawlessly to meet the demands of both marketing and sales. When your data quality is solid and your sync is healthy, everything flows better—leads move faster, pipeline grows, and deals close quicker.   Bring your toughest database and sync challenges to this interactive Q&A session and get real-time answers from our Product team, who know the ins and outs of the Salesforce CRM integration upgrade.   Here are some example questions to give you an idea of what we'll discuss: What CRM features are you planning to add or improve upon? How much data hygiene should be done in Sales