Adobe Marketo Engage

Hi everyone, I’m looking for best practice guidance on setting up UTM capture properly in Marketo. Our current flow looks like:Paid ads → corporate website (UTMs present in query string) Corporate website has Munchkin and GA installed. Users then click through to a Marketo landing page that contains the inquiry form.  We do not currently use a CRM. We can see that UTMs sometimes appear in the Marketo landing page URL as query parameters, but we do not currently have hidden fields or structured UTM capture set up in the form. I’m trying to determine the cleanest and most scalable way to implement this.Our primary objective is to accurately attribute form submissions to paid campaigns and distinguish paid vs organic traffic for reporting.Some questions that I have:In a multi-domain setup, what is considered best practice for ensuring UTMs are reliably captured on form submission? How are others handling first/last touch attribution in this scenario? Should GA/GTM play a role in this or i

I have several smart campaigns set up to run monthly and one-time sends that do a send, wait, resend. The email reports only reflect the FIRST send, NOT the resends. Does anyone know if there is a way to get one of the reports to accurately show the number of true sends?

Hi everyone,I’m trying to approve a Marketo Landing Page draft via the REST Asset API and I’m running into a strange issue.When I call:POST /rest/asset/v1/landingPage/{id}/approveDraft.jsonthe module returns [null] (and sometimes a DataError), and the landing page remains in status: "draft". There is no visible error message returned in the middleware I’m using. What makes this confusing is that other endpoints work perfectly in the same scenario. I can retrieve the landing page (GET /landingPage/{id}.json), confirm that a draft exists (GET ...?status=draft), and I can successfully call unapprove.json on the same landing page. Form approvals and other Asset API updates (like form visibility rules and picklist updates) also work without any issue.I’ve tested multiple variations of the approveDraft call, including different Content-Type headers (application/json and application/x-www-form-urlencoded), sending an empty body, and sending a dummy form-encoded parameter. The behavior is alwa

Hi everyone, I'm trying to build a semi-automated email builder using the REST API to populate our emails. We use the Email 2.0 editor and templates. Everything works great for text sections and variables, but I've hit some frustrating limitations with the Update Email Content endpoint for Image-type sections. Our template's original <img> tag:<img align="center" border="0" class="em_full_img" height="auto" src="imageurl" style="display: block; border: 0px; outline: none; width: 680px; max-width:100%; height:auto;" width="680"> What the API produces after updating the image:<img alt="banner.png" style="display: block; border: 0px; outline: none; width: 680px; max-width:100%; height:auto;" width="680" src="imageurl" height="150"> These are the issues I’m seeing:class attribute is stripped: The template has class="em_full_img" which is critical for our responsive/mobile CSS. After an API image update, this attribute is gone. I tried passing class=em_full_img as a form p

Hi Everyone,I am encountering an issue when creating a background images section using the new drag-and-drop Email Editor. If I use the Drag-and-Drop option, the background image is not visible in Outlook clients. However, if I create it using custom HTML, everything works fine, but I cannot change the background image externally; there is no variable or option in the window. I have to modify it directly within the custom HTML, which is quite difficult for a non-technical person.Do we have any workaround for this?

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As shared in prior communications, Adobe Marketo Engage is rolling out an updated version of the Salesforce CRM integration through a phased rollout. To ensure a seamless upgrade, customers must meet Salesforce’s latest connected app OAuth 2.0 requirements in their Salesforce instance. OAuth 2.0 is a new Salesforce platform/security standard, and customers are responsible for updating their Salesforce Connected App configuration to remain compliant. This update is required to support the latest version of the Marketo Engage Salesforce CRM integration. Who this impactsAny customer with an active Marketo Engage Salesforce Native CRM integration in both Sandbox and Production.What you should do nowProactively flag this dependency and engage with your Salesforce Admin / IT team to review OAuth settings. Validate both Sandbox and Production environments so you are ready when your Marketo instance is included in the phased rollout of the new Salesforce CRM integration.Salesforce has publishe

Hi Team,We currently have a process where an email is marked ineligible from Marketo after 5 soft bounces or a Category 2 hard bounce. However, we’re planning to use ZeroBounce to re-validate those email addresses after a defined period (for example, after several months of being ineligible).ZeroBounce provides results such as valid, invalid, and catch-all. Our intention is to carefully reintroduce only the valid email addresses through a separate warm-up campaign, rather than adding them directly back into regular marketing sends. The idea is to first monitor engagement and mailbox health before including them in standard campaigns. For example, emails that previously soft bounced due to mailbox full may become deliverable again over time.We would like guidance on the following: What are the best practices for safely re-engaging previously bounced emails without negatively impacting our IP and domain reputation? Since we use the same sending domain for a specific brand so bringing bac

Hi Marketo Community,We are triggering Smart Campaigns via the Marketo API and sending dynamic HTML/RTF content through tokens.Our dynamic token content includes the standard Marketo system unsubscribe token:{{system.unsubscribeLink}}However, when the email is delivered, this token does not get resolved and shows up as raw text instead of being replaced with the actual Marketo unsubscribe URL.Use Case We generate a lot of HTML content on our side The content already contains our own unsubscribe link We want Marketo to reliably replace it with the correct Marketo unsubscribe URL at send time Since content is dynamic, we inject different HTML blocks via tokens ProblemIt seems Marketo does not support nested token resolution (system tokens inside other token values).QuestionIs there any supported way to: Insert or replace a custom variable in our token content with {{system.unsubscribeLink}} Force Marketo to resolve system tokens inside injected token-based HTML Or handle unsubs

Hi Team,We have set up a smart campaign where the initial launch email is sent, followed by a wait step of X days, and then an echo email is sent to non-openers.In case we need to stop the echo email after the initial send — for example, if plans change while contacts are still in the wait step — what would be the correct way to prevent the echo email from sending? I don’t see a direct option to cancel it, so could you please guide me on the best approach?Regards,Akshat  

Hi Team,I wanted to confirm the best approach for sharing audience counts with stakeholders before an email launch.Our subscription lists contain multiple contacts with the same email address. While Marketo automatically handles duplicates at the time of send, we want to report the accurate unique email count in advance. For example, if a list has 50,000 records and 2,500 duplicate email addresses, the actual send count would be 47,500.Currently, I’m exporting the list and removing duplicates manually in Excel, but I’m looking for a way to get the unique email count directly within Marketo. I tried using the “Duplicate Fields by Email Address” filter, but it returns all records associated with duplicates, not the net duplicate count.Could you please suggest the most efficient way to get the unique email count in Marketo with minimal manual effort?Thanks,Akshat  

My company resides in the U.S., however, we are headquartered in Japan. Both regions currently share one Marketo instance. I just created my first email in Marketo and while everything looked fine in the Preview, when I sent a sample email to myself, there seems to be a global footer (in Japanese) that appeared.  Again, this footer is not in the Preview area of the email nor anywhere while I was creating it. Does our team in Japan need to remove it or is there a way for me to do so? Thanks! 

Hi,My colleague created a new email template using the new Email Designer tool in Adobe Marketo Engage. I am trying to: Create an email using this template via REST API Update the content of that email programmatically However, I am encountering issues.Problem 1 – Cannot create emailWhen I attempt to create an email using: POST /rest/asset/v1/emails.json I receive the error: Cannot find an approved version of the email template The template is shown as Published in the UI, so I’m not sure why the API cannot find an approved version.Problem 2 – Cannot update contentIf I manually create the email in the UI using this new template and then try to update its content via API using: POST /rest/asset/v1/email/{emailId}/content.json I receive the following error: Cannot access content for Acrite Email asset Questions Are there different REST endpoints for emails/templates created with the new Email Designer? Is content update via /content.json supported for this type of asset? Is the new

I created two versions of the same email: One using the old editor, built from my own custom template with HTML compiled from MJML One using the new WYSIWYG Email Designer The version built in the old editor is roughly half the size of the new one. With the new editor, I’m constantly hitting Gmail’s 100 KB clipping limit and having emails cut off, even when the visible content is minimal.What’s especially confusing is fragment behavior. When I update a fragment to delete content, the email actually gets larger, sometimes by 30 KB or more. From what I can tell, fragment updates are appending duplicate CSS and redundant markup instead of removing it.I’ve seen mentions that the old editor may be sunset in 2026, and I’m about to build a new nurture program. I’m concerned about being forced onto the new editor when it’s already difficult to keep emails under Gmail’s size limit.Am I missing something here, or are others seeing the same behavior with the new editor?

Hi Community,We’ve noticed a limitation in #Adobe Marketo Engage regarding person record deletions and would like to confirm if others have experienced the same or if there is a workaround.Scenario:When a person record is deleted from the database (either manually or via batch action), we are unable to identify: Which specific user performed the deletion The exact timestamp tied to the user action (beyond high-level activity logs) Any detailed audit reference for compliance tracking We checked: Audit Trail Activity Log Notifications However, we could not find clear visibility showing which user deleted the specific contact record.Concern:From a governance and compliance perspective, this creates challenges in: Internal accountability Data security monitoring Incident investigation Audit/compliance reporting Questions: Is there any hidden audit configuration or advanced log access that tracks user-level deletion details? Is this information available via API or Admin-lev

I’m running a cleanup initiative to reduce clutter from legacy smart lists that are no longer actively maintained.I wanted to confirm best practices before deleting anything: Is it generally safe to rely on the “Used By” tab to identify smart lists that are not referenced by any campaigns, programs, or assets? For smart lists that show no current dependencies and haven’t been modified or used in a long time, is deletion recommended versus archiving? Are there any known risks (hidden dependencies) that we should be aware of before removing them? Thank you in advance.NN

Hello!  I haven’t really encountered this before and wanted to ask: I had sent out an email last week and in the email dashboard it says that the email sent to 1,000 people. However when I clicked on the member tab of the email program or when I create a smart list/email performance report with the was delivered email filter, the number was a lot higher, about 1,600. Any idea on what may be the cause of this discrepancy? The email performance report number as well as the program member number and the smart list number are all the same, but it’s just the dashboard that is off.

Working in the new email template designer I have a published template that looks great and orderly. However, when I send a test to myself, some of the spacing isn’t the same and creates large gaps between the content. Has anyone experienced this and found a solution? 

So, we can see now if and where a token is in use. That’s great!  But looking at it a little more, I was wondering why so many of my Program Tokens were not in use. And in fact: They are in use, but obviously in a way that Marketo doesn’t recognize. I’d tentatively say this: “Used by” is only recorded when the token is in the body of an email or in a rich text area on a landing page. It is not recorded if the token is in a Smart Campaign Flow Step, in the meta tags on a landing page or in the local variables of an email module. That is probably not the extensive list, but be careful when deleting local tokens that are indicated to not be in use. It might be misleading.

Anyone had any luck connecting Zapier to Marketo zia SSFS?  We’ve been testing a Zap but after following the documentation and steps, when pulling in the Zapier SSFS it came with a field titled Origin and neither Zapier or Marketo support are sure why or what we should populate in that field to make it work. Anyone had any experience with this? 

We are currently experiencing significant sync latency between Salesforce (SFDC) and Marketo. We have observed a large backlog of records for both Lead and Contact objects. Currently, the sync cycle is taking almost 24 hours to process and clear the backlog, which is severely impacting our real-time marketing operations and sales handoff. Please let me know how can I bring this sync backlog to minimum.