Adobe Marketo Engage

tl;dr: You gotta use the API to use the API. When browsing Marketing Activities, you’ll see the URL change to reflect Program IDs, Static List IDs, and Smart Campaign IDs:.../marketo-engage/classic/PG3350A1.../marketo-engage/classic/ST6331A1LA1.../marketo-engage/classic/SC9850A1ZN19In these cases, the first sequence of contiguous digits in the last path segment is the asset ID and can be used in the API. Above, you see Program ID 3350, Static List ID 6331, and Smart Campaign 9850. The structure works for Smart Lists as well. Other asset types like Forms and Emails also have their IDs in the URL. Not Campaign Folders, though!Selecting a Campaign Folder shows a tempting URL structure —.../marketo-engage/classic/MF2421A1— leading you to think the Folder ID is 2421. Nope, in this case 2421 is the “tree node” ID, which is a UI thing only. It’s not the same as the REST API Folder ID, which reflects the persistent structure in the database. Worse, the actual Folder ID 2421 can be located some

As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor.   Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔&

Modern browsers use the back/forward cache (“bfcache”) to accelerate simple ⇦ and ⇨ navigation. Confusingly, the bfcache is different from both the classic HTTP cache and the new Cache API, and its impact on 3rd-party JS isn’t widely measured. The bfcache is dynamically managed and cleaned up by the browser: it doesn’t have user-tweakable settings and can’t be directly turned off. There are also lots of different reasons that the same page might be bfcache-able on one visit but not on the next. This all gives the bfcache a black-box vibe. But the bfcache usually leads only to Good Things™ so people don’t worry about it, aside from some devs trying to make sites as bfcache-able as possible. Interestingly, Munchkin’s backward compatibility (pageview and link tracking still work with old browsers) conflicts with the bfcache design. This wasn’t deliberate, of course, but the product of different goals. In this recording, check out when visitWebPage and clickLink events stop being sent to M

Hi guys,Does anyone know how you can remove an overridden token?Trying to remove it gives me the following error: "Token is already in use and cannot be deleted". Since there is a fallback value this shouldn't matter.

I’m implementing a new person-level boolean field (flag) to identify leads and contacts acquired via our Marketo programs.Our Salesforce instance is shared across multiple business units, so this flag is intended to identify only the leads acquired via our business unit’s Marketo activity.The intent is forward-looking only (no historical backfill). I want the flag to be set when someone newly engages with relevant Marketo programs going forward, regardless of when the person record was originally created.I’m trying to confirm the best-practice trigger setup for this.One option I’m considering is a trigger campaign based on Person is Created, where the acquisition program is a Marketo program (excluding records syncing from Salesforce), and then setting the flag to true.My goal is a clean, scalable approach that avoids manual maintenance and does not retroactively update legacy records.Would appreciate guidance from anyone who’s implemented a similar pattern. Thanks!

I have mapped the Company Name field in Marketo to both Lead Company and the Account Name in salesforce.When a contact fills out a form and enters a new value in the “Company” field, Marketo updates the local Company Name attribute. Because Marketo’s native sync treats all people associated with the same Salesforce Account ID as a single “Company” entity, this change propagates to every other contact associated with that Account in Marketo.However, this change does not always trigger a sync back from salesforce to reset the name to the actual Account Name unless the contact record in salesforce is manually updated.Is there a way to tackle this issue?

Hi,I have been able to create hyperlinks on fields bought in from a Custom object, however these are not being tracked.All efforts to try and track links have resulted in just the variable being outputted and not the link itself.Firstly is this possible or have I wasted a full morning?If it can be done, what am I doing wrong. I’ve tried using AI to correct me but it just keeps circling back to the same mistakes.Everything works exactly as I want it BAR the link which comes out as just ${trackedUrl}Is there anything obv missing or shall I simply give up? <table style="border-spacing: 0; border-collapse: collapse; width: 100%;">  <tr>    <th style="padding: 4px; font-family: arial; border-collapse: collapse !important"><strong>Policy Number</strong></th>    <th style="padding: 4px; font-family: arial; border-collapse: collapse !important"><strong>Sponsor Name</strong></th>  </tr>  #foreach ($row in $multibillissue202511_cL

Hi, We're working on tracking Demandbase paid ad and third-party ad clicks in Marketo using query strings, UTMs.I understand that, in general, query params may not appear in a specific order, and there could be additional params added by search engines or ad networks.Additionally, when I review the data in GA4 (landing page + query string), I see the Demandbase param (db3id) after the url but not the UTMs.What's the best way to track this in Marketo? 

Trying to automate program/campaign creation, but we have 1 smart campaign that requires an event code as a trigger constraint for the custom obejct trigger. We tested using a token for the value, but it was not working.  Is there any other way to programmatically populate this? 

Hi everyone 👋,I’m contributing here from A&T Engineering, a firm focused on delivering reliable and efficient engineering solutions across industrial and commercial projects.We’ve been exploring best practices for integrating digital tools into traditional engineering workflows — especially tools that help teams collaborate better, document processes, and share knowledge with clients and internal stakeholders.How Adobe Platforms Help Engineering TeamsMany engineering firms are now leveraging Adobe’s solutions (such as Adobe Experience Cloud, Adobe Acrobat, and collaborative document workflows) to:✅ Standardize documentation: Technical drawings, compliance reports, and client deliverables become easier to version, share, and review when they’re digitized using Adobe tools.✅ Improve team collaboration: Teams can comment, annotate, and track changes on shared PDFs and design specs — reducing rework and miscommunication.✅ Upskill staff: Through the Adobe Experience League Community, e

Hi there, We have recently began having issues with the module previews for our email templates not showing the placeholder images. Any ideas on how to fix this/what is causing the issue?  

Trustpilot uses a unique email address placed in a bcc field to pick up the customer email. BCC in marketo seems to apply the unique email to ALL email sends, not specific campaigns/programs from what I undestand.I’m hoping that there is a solution someone has found…!?We’re currently still using TP via our old email set up, but we are looking to phase that out..Any suggestions/advice welcome - thank you in advance!

Hi there,Its the first time I used the Email Program for A/B Testing.I used Subject A/B Testing and all worked fine so far but I’m a bit confused why the dashboard only displays the results of the A/B Test and not the results from the final sent Mailing (opened/klicked ...etc.).Yes, I can create an email performance report but I want the results on the Dashboard like it was displayed on this site: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-data/use-the-email-program-dashboardCan someone help?Thanks in advanceFalk 

Hi everyone    So I am new to this organization and when I started executing some campaigns I was asked to update the scores in the flow steps of individual programs while we were having an agency update our lead scoring. So for example, when we had list imports come in from content syndication, I was asked to give them 40 points. Well, I assumed that I would be adding this to behavior score since they filled out a form to get into the system, but I was later told they only use person score right now. Is there a way for me to remedy this and add it to the person score without having to go into individual campaigns? If I do have to do it individually, I assume I would make a campaign that takes the 40 points off behavior and then execute another to add to person? Is there a better way to do this?

Hi Team, Please assist with this, is there a way to do A/B test (subject line) of email when there is no fixed audience. We have a nurture campaign with different product suite streams; people qualify in the suite stream based to certain criteria and receive email. So would like to know if we can do A/B test for emails since we don't have fixed audience. Thanks,Deepthi.   

Two upcoming deprecations may impact your integration with Marketo Engage and may require action. Previously, both the SOAP API, and the REST API Access Token in Query Parameter were to be deprecated on 31 October 2025.  They will now be deprecated on 31 January 2026.   The Marketo Engage SOAP API will be fully deprecated on 31 January 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by 31 January 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On 31 January 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query param

I’m working on an email nurture campaign that includes additional trigger emails based on engagement. Specifically, if a user clicks on two different emails, they receive a special trigger email. I’m trying to manage this within a single smart campaign, but I’m unsure if using the same email (e.g., Email 1) in both the “clicks link in email” and “clicked link in email” conditions would count as one click each. The nurture contains 13 emails, and the trigger email can be sent after any combination of two clicks across those 13 emails. In the following screenshots each email from the 13 in the ‘clicks link in email’ are also in the ‘clicked link in email’ filter. Is there a better way?  

Busy MOps teams use a URL builder to manage tracking params (and sometimes for add-to-calendar URLs and other areas). They have a UI like this: And generate a copy-and-pasteable URL like this:https://www.example.com/landingpage?baseparam1=value1&utm_campaign=nosferatrix-or-treat-2025&utm_medium=email&utm_source=marketo&utm_content=logo&utm_term=defaultSometimes they’re built using Excel or a Google Sheet (ugh) instead of a separate web app, but the idea is the same.Problem: most such builders have at least one fatal bug. They do not properly support Marketo {{dotted.token}} syntax in query param values. This is bad, since tokens are a huge operational benefit on their own. Let’s say you want to use the built-in {{campaign.Name}} as the utm_campaign value: A naïve URL builder will mistakenly think {{campaign.Name}} is a literal value, as opposed to an interpolated variable, and will URL-encode it, breaking the URL in Marketo:https://www.example.com/landingpage?basepa

As I am trying to access the prep guide and book an exam slot, I only get option for "AD0-E555 - Adobe Marketo Engage Business Practitioner Professional - Japanese”.  Could you please help me with the Adobe Marketo Engage Professionalcertification guide and exam form in English?

I am attempting to build a new Smart List that targets members of two other existing Smart Lists (e.g., "Is a member of Smart List A AND Smart List B”). Everything in the Marketo documentation I've found suggests this is completely fine to do. However, The Smart Lists I'm attempting to target do not show up as options in the drop down. I have tried restarting Marketo, restarting my browser, etc. and nothing changes. I have built:Smart List ASmart List B And I want Smart List C to consist of members of BOTH Smart List A and Smart List B. Smart List A and Smart List B do not show up as options to select in Smart List C filtering criteria. Do I need to do something to "Activate" these lists in order to get them to show up?

Hi Team,We have a nurture campaign with three emails and have one stream.The first email was sent, out of which few records didn’t receive email due to communication limits. So, we schedule the email 1 to send via a smart campaign next day.Email 2 and 3 are scheduled to send 2 weeks EVERY 2 WEEKS.Now the question is does the stream tries to send email 1 to people who didnt receive email 1 due to communication limits when email 2 goes out ?. Thanks,Deepthi.