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Advanced BI Reporting - Program Tags

Forum|Forum|26 days ago
June 1, 2026
4 replies
68 views

Hi there!

I noticed that the documentation states program tags should be available as an attribute, but I’m unable to locate them in my report builder.

Please share any advice, thoughts or recommendations on this?

Thanks!

Best answer by BlaneMcMichen-1

In Marketo Engage, tags do not just need to exist in Admin — they also need to be configured for the right program types and consistently populated on programs to be useful in Advanced BI Analytics. If a tag is blank, inconsistently used, or not relevant to the program types in your report, it may not show up the way you expect.

A quick way to validate it is:

make sure the tag exists
make sure it applies to the program types you're reporting on
make sure it is actually populated on programs
make sure the values are consistent
test it with a few known programs where that tag is already filled in

In practice, the biggest issue is usually that the tag is optional and not consistently populated, so it won't behave reliably in reporting.

If the tag is important for reporting, it's usually best to:

make it required
include a fallback like Not Applicable
keep the tag values standardized

So the short answer is: all tags are not automatically useful just because they exist in Admin — they need to be configured and consistently used on programs.

BlaneMcMichen-1

Adobe Employee

Hi @Ishita_Chawra

Tags are in Program Attributes.

Ishita_ChawraAuthor

@BlaneMcMichen-1 Thank you for sharing the screenshot.
At the moment, I am only able to view the Program Channel and Program Name.

BlaneMcMichen-1

Adobe Employee

In Admin, are there any Tags defined other than Channel?

Ishita_ChawraAuthor

Yes,

BlaneMcMichen-1

Accepted solution

Adobe Employee

In Marketo Engage, tags do not just need to exist in Admin — they also need to be configured for the right program types and consistently populated on programs to be useful in Advanced BI Analytics. If a tag is blank, inconsistently used, or not relevant to the program types in your report, it may not show up the way you expect.

A quick way to validate it is:

make sure the tag exists
make sure it applies to the program types you're reporting on
make sure it is actually populated on programs
make sure the values are consistent
test it with a few known programs where that tag is already filled in

In practice, the biggest issue is usually that the tag is optional and not consistently populated, so it won't behave reliably in reporting.

If the tag is important for reporting, it's usually best to:

make it required
include a fallback like Not Applicable
keep the tag values standardized

So the short answer is: all tags are not automatically useful just because they exist in Admin — they need to be configured and consistently used on programs.

Ishita_ChawraAuthor

Thank you for providing this information; I completely agree with your points.

I understand the requirements you mentioned. For instance, the Audience tag should fulfill them, but it is not showing up, nor is the segment. Would you happen to know why this might be?

BlaneMcMichen-1

Adobe Employee

Have you checked to make sure the programs have a value. Sometimes people clone programs which bypasses the required tags. In that case the tags may be in the program setup tab, but have no value.

BlaneMcMichen-1

Adobe Employee

I would expect the values to come across. The data warehouse updates overnight, so you could see some results the next day.

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